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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
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Sportmarketing
138
Sports marketing
138
Consumer behaviour
78
Konsumentenverhalten
78
Professional sports
76
Profisport
76
Sport
63
Sports
63
Sport organization
43
Sportorganisation
43
Football
34
Fußball
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Sport event
30
Sportveranstaltung
30
Sponsoring
26
Sponsorship
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USA
21
United States
21
Brand image
19
Brand management
19
Markenführung
19
Markenimage
19
Beziehungsmarketing
17
Relationship marketing
17
Personality psychology
14
Persönlichkeitspsychologie
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Advertising effects
11
Marketing management
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Marketingmanagement
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Werbewirkung
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fan identification
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Management
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Sport policy
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consumer behavior
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Sport management
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Sportmanagement
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138
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Funk, Daniel C.
7
Kunkel, Thilo
7
McDonald, Heath
6
Karg, Adam
5
Katz, Matthew
5
Biscaia, Rui
4
Cornwell, T. Bettina
4
Doyle, Jason P.
4
Heere, Bob
4
Hoeber, Larena
4
Inoue, Yuhei
4
Ko, Yong Jae
4
O'Reilly, Norm
4
Sveinson, Katherine
4
Asada, Akira
3
Breuer, Christoph
3
Cohen, Adam
3
Delia, Elizabeth B.
3
Dwyer, Brendan
3
Lock, Daniel
3
Mansfield, Aaron C.
3
Pedersen, Paul M.
3
Séguin, Benoit
3
Watanabe, Nicholas M.
3
Welty Peachey, Jon
3
Yoshida, Masayuki
3
Baker, Thomas A., III.
2
Bennett, Gregg
2
Bouchet, Adrien
2
Chang, Yonghwan
2
Cunningham, George B.
2
Doellman, Thomas W.
2
Drayer, Joris
2
Du, James
2
Filo, Kevin
2
Fink, Janet S.
2
Frawley, Stephen
2
Ha, Jae-Pil
2
Kerwin, Shannon
2
Kim, Yongjae
2
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing in a global environment : strategic perspectives
International journal of sport management and marketing : IJSMM
157
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
128
Sport management review
114
European Sport management quarterly : ESMQ
109
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
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ECONIS (ZBW)
138
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31
Resource mobilization for sport activities in Tanzanian secondary schools : application of strategic internal marketing
Simwanza, Alfa
;
Mabagala, Stephen
- In:
Sport marketing in a global environment : strategic …
,
(pp. 258-270)
.
2022
Persistent link: https://www.econbiz.de/10013475301
Saved in:
32
The effect of partitioned ticket prices on sport consumer perceptions and enduring attitudes
Hayduk, Ted, III
;
Brison, Natasha
;
Drayer, Joris
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 522-536
Persistent link: https://www.econbiz.de/10012744665
Saved in:
33
Stadium giveaway promotions : how many items to give and the impact on ticket sales in live sports
Cisyk, Jeffrey
;
Courty, Pascal
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10012744674
Saved in:
34
Do consumer perceptions of tanking impact attendance at national basketball association games? : a sentiment analysis approach
Gong, Hua
;
Watanabe, Nicholas M.
;
Soebbing, Brian P.
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 254-265
Persistent link: https://www.econbiz.de/10012658727
Saved in:
35
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
36
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
37
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
38
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
39
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
Saved in:
40
Determinants of attendance in Major League Soccer
Bradbury, John C.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 53-63
Persistent link: https://www.econbiz.de/10012173437
Saved in:
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