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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Emerging economies"
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Emerging economies
Brand management
214
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214
Consumer behaviour
122
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122
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120
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120
Brand
76
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Journal of strategic marketing
Marketing intelligence & planning
Journal of business research : JBR
10
International marketing review
8
The journal of product & brand management
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of international marketing
6
The journal of brand management : an international journal
6
International journal of emerging markets
5
Journal of marketing communications
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Palgrave Studies of Marketing in Emerging Economies
5
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Springer eBook Collection
4
SpringerLink / Bücher
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of business and emerging markets : IJBEM
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Organizations and markets in emerging economies
3
Qualitative market research : an international journal
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of economics and business research : IJEBR
2
Journal of business strategy
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Management for Professionals
2
Research handbook of marketing in emerging economies
2
The Oxford handbook of luxury business
2
Young consumers : insight and ideas for responsible marketers
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Asia-Pacific journal of business administration
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ECONIS (ZBW)
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1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
3
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
Sharma, Piyush
;
Sardana, Deepak
;
Gupta, Narain
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10013172894
Saved in:
4
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
5
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
6
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
7
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
8
Crisis brand management in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
Saved in:
9
A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason
;
Silvanto, Sari
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
Saved in:
10
Branding in emerging markets
Omar, Maktoba
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009156897
Saved in:
1
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