//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenzufriedenheit
Brand management
214
Markenführung
214
Consumer behaviour
122
Konsumentenverhalten
122
Brand image
120
Markenimage
120
Brand
76
Markenartikel
76
Beziehungsmarketing
52
Relationship marketing
52
Marketing management
30
Marketingmanagement
30
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Advertising effects
17
Werbewirkung
17
Brand loyalty
15
Corporate reputation
13
Customer integration
13
Firmenimage
13
Kundenintegration
13
Brand architecture
11
Customer satisfaction
11
Designation of origin
11
Emerging economies
11
Herkunftsbezeichnung
11
Luxury goods
11
Luxusgüter
11
Narrative Methode
11
Narrative method
11
Schwellenländer
11
Firm performance
10
Markentreue
10
Unternehmenserfolg
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Emotion
9
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Bang, Nguyen
2
Melewar, T. C.
2
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Banerjee, Shubhomoy
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Cardinale, Sylvia
1
Chen, Junsong
1
García-Madariaga, Jesús
1
Horbel, Chris
1
Inegbedion, Henry Egbezien
1
Jerez, Miguel
1
Khan, Imran
1
Lohan, Amanish
1
Marell, Agneta
1
Muhammad Iskandar Hamzah
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Obadiaru, Eseosa
1
Pontes, Nicolas
1
Popp, Bastian
1
Rahman, Zillur
1
Ratma, Mobin
1
Ratnakaram, Sunitha
1
Siahtiri, Vida
1
Sánchez-Iglesias, Nuria
1
Wilson, Bradley
1
Woratschek, Herbert
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Marketing intelligence & planning
Journal of retailing and consumer services
35
Journal of business research : JBR
27
International journal of hospitality management
22
The journal of brand management : an international journal
22
The journal of product & brand management
15
Journal of hospitality marketing & management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel and tourism marketing
9
Services marketing quarterly
9
Asia Pacific journal of marketing and logistics
8
International journal of contemporary hospitality management
8
Psychology & marketing
8
Cogent business & management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
The journal of services marketing
6
European journal of marketing : EJM
5
Global business review
5
Inventi impact: retailing & consumer services
5
Journal of Islamic marketing
5
Journal of marketing analytics : JMA
5
Journal of vacation marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of the Academy of Marketing Science
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
The international journal of bank marketing : IJBM
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Corporate reputation review
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
4
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
5
Modelling brand loyalty in the Nigerian telecommunications industry
Inegbedion, Henry Egbezien
;
Obadiaru, Eseosa
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 583-598
Persistent link: https://www.econbiz.de/10012202781
Saved in:
6
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
7
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
8
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
9
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
10
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->