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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Emotion"
~subject:"Personality psychology"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer Behaviour"
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Emotion
Personality psychology
Relationship marketing
Consumer behaviour
486
Konsumentenverhalten
486
Brand management
110
Markenführung
110
Brand image
101
Markenimage
101
Beziehungsmarketing
92
Brand
65
Markenartikel
65
Customer satisfaction
53
Kundenzufriedenheit
53
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48
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48
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36
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36
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Pervan, Simon J.
4
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Japutra, Arnold
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Roy, Sanjit
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2
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2
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2
Mishra, Sita
2
Rahman, Kaleel
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Rizomyliotis, Ioannis
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Septianto, Felix
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Simkin, Lyndon
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Journal of strategic marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
594
Journal of business research : JBR
569
International journal of hospitality management
239
Psychology & marketing
160
The journal of services marketing
137
The journal of product & brand management
127
The journal of brand management : an international journal
116
Journal of travel and tourism marketing
110
Journal of consumer research : JCR ; an interdisciplinary bimonthly
108
Journal of hospitality marketing & management
102
International journal of contemporary hospitality management
95
Asia Pacific journal of marketing and logistics
94
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
89
Journal of the Academy of Marketing Science
89
Tourism management : research, policies, practice
88
European journal of marketing : EJM
86
The service industries journal
86
Cogent business & management
85
International journal of consumer studies
80
Journal of retailing
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
66
The international review of retail, distribution and consumer research
66
Journal of marketing
65
Marketing intelligence & planning
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of marketing management : MM
62
Journal of service management
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Journal of service research : JSR
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
60
Services marketing quarterly
60
Journal of marketing communications
58
SpringerLink / Bücher
58
International journal of retail & distribution management
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of internet marketing and advertising : IJIMA
53
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ECONIS (ZBW)
139
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
3
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
4
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
5
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
6
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
7
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
8
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
9
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
10
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
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