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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The Routledge companion to contemporary brand management"
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Search: subject_exact:"Markenführung"
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Brand management
136
Markenführung
136
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
56
Markenimage
56
Brand
42
Markenartikel
42
Beziehungsmarketing
26
Relationship marketing
26
Marketing management
24
Marketingmanagement
24
Internet marketing
11
Online-Marketing
11
Social Web
11
Social web
11
Narrative Methode
10
Narrative method
10
Corporate Social Responsibility
8
Corporate social responsibility
8
Luxury goods
8
Luxusgüter
8
Advertising effects
7
Brand loyalty
7
Corporate reputation
7
Customer satisfaction
7
Firmenimage
7
Kundenzufriedenheit
7
Markentreue
7
Werbewirkung
7
branding
7
market orientation
7
Brand architecture
6
Customer integration
6
Firm performance
6
Kundenintegration
6
Lieferantenmanagement
6
Sportmarketing
6
Sports marketing
6
Supplier relationship management
6
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Article
135
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106
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29
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English
136
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Bang, Nguyen
3
Christodoulides, George
3
Japutra, Arnold
3
Leenders, Mark A. A. M.
3
Martin, Brett
3
Melewar, T. C.
3
Rahman, Kaleel
3
Singh, Jaywant
3
Areni, Charles Scott
2
Ben Youssef, Kamel
2
Casidy, Riza
2
Coffie, Stanley
2
Hawkins, Matthew A.
2
Leicht, Thomas
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Merrilees, Bill
2
Michaelidou, Nina
2
Mills, Adam J.
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Srivastava, R. K.
2
Abbasi, Amir Zaib
1
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahn, Jiseon
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Arrivé, Sandra
1
Asare, Anthony
1
Baalbaki, Sally
1
Baines, Paul
1
Banerjee, Shubhomoy
1
Barnier, Virginie de
1
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1
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Journal of strategic marketing
The Routledge companion to contemporary brand management
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
136
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1
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mei, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
2
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
6
Luxury branding in B2B
Pedeliento, Giuseppe
;
Leek, Sheena
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014553250
Saved in:
7
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
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8
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
9
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
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