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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
332
Relationship marketing
332
Consumer behaviour
133
Konsumentenverhalten
133
Customer satisfaction
124
Kundenzufriedenheit
124
Dienstleistungsqualität
107
Service quality
107
Bank
43
Marketing management
34
Marketingmanagement
34
Lieferantenmanagement
32
Supplier relationship management
32
Confidence
31
Vertrauen
31
Brand management
30
Markenführung
30
Quality management
28
Qualitätsmanagement
28
Brand image
27
Markenimage
27
Customer value
26
Kundenwert
26
Social Web
25
Social web
25
Betriebliche Wertschöpfung
22
Customer integration
22
Kundenintegration
22
Personal banking
22
Privatkundengeschäft
22
Value creation
22
Structural equation model
17
Strukturgleichungsmodell
17
customer satisfaction
17
Taiwan
16
E-commerce
15
Electronic Banking
15
Electronic Commerce
15
Electronic banking
15
Internet marketing
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322
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332
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332
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8
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Conference paper
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Simkin, Lyndon
6
Roy, Sanjit
5
Roy, Sanjit Kumar
5
Dibb, Sally
4
Fernandes, Teresa
4
Marimon, Frederic
4
Pervan, Simon J.
4
Pérez, Andrea
4
Bang, Nguyen
3
Casadesús, Martí
3
Harrigan, Paul
3
Japutra, Arnold
3
Petnji Yaya, Luc Honore
3
Rodríguez del Bosque, Ignacio A.
3
Thaichon, Park
3
Yang, Ching-chow
3
Abdullateef, Aliyu Olayemi
2
Amin, Muslim
2
Ashill, Nicholas
2
Balaji, M. S.
2
Bapat, Dhananjay
2
Baumann, Chris
2
Bove, Liliana L.
2
Brun, Isabelle
2
Canhoto, Ana Isabel Domingos
2
Chen, Ching-fu
2
Dahlgaard, Jens Jörn
2
Dahlgaard-Park, Su Mi
2
Diwan, Saloni Pawan
2
Eriksson, Kent
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gulliver, Stephen R.
2
Gupta, Samir
2
Hajli, Nick
2
Hamin, Hamin
2
Harker, Michael
2
Heinonen, Kristina
2
Hermansson, Cecilia
2
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Journal of strategic marketing
The international journal of bank marketing : IJBM
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
332
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1
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332
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1
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
2
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
5
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
6
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
7
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
8
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
9
Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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