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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~subject:"Produktentwicklung"
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Search: subject_exact:"Marketingpolitik"
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Produktentwicklung
Marketing management
240
Marketingmanagement
240
Marketing
54
Firm performance
40
Unternehmenserfolg
40
Beziehungsmarketing
37
Relationship marketing
37
Brand management
33
Markenführung
33
Consumer behaviour
30
Konsumentenverhalten
30
KMU
27
SME
27
market orientation
27
Strategic management
25
Strategisches Management
25
Competitive advantage
21
Wettbewerbsvorteil
21
Innovation
20
Internet marketing
18
Online-Marketing
18
Brand image
15
Emerging economies
15
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15
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15
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14
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14
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Innovationsmanagement
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Social web
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marketing strategy
11
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10
International marketing
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Internationales Marketing
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10
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Reid, Mike
2
Ahmadi, Hormoz
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Areni, Charles Scott
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Ashill, Nicholas
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Chuang, Fu-mei
1
Dobele, Angela R.
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Jasper, Stephen
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Morgan, Robert
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O'Shannassy, Timothy
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Otero-Neira, Carmen
1
Rahman, Kaleel
1
Reimers, Vaughan
1
Robson, Matthew J.
1
Saji, K. B.
1
Thongpravati, Onnida
1
Varela, José
1
Zhang, Jing
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Journal of strategic marketing
The marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of business research : JBR
18
The journal of business & industrial marketing
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
SpringerLink / Bücher
12
International journal of innovation management
11
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
European journal of innovation management
5
International journal of technology marketing : IJTMkt
5
Marketing intelligence & planning
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Springer eBook Collection
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of production economics
3
Journal of marketing theory and practice
3
Marketing letters : a journal of research in marketing
3
Neue Perspektiven der marktorientierten Unternehmensführung
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
Innovationserfolg : Management und Ressourcen systematisch gestalten
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
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ECONIS (ZBW)
10
Showing
1
-
10
of
10
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articles prioritized
date (newest first)
date (oldest first)
1
Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
3
The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen
;
Leenders, Mark A. A. M.
;
O'Shannassy, …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
Saved in:
4
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
5
Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing
;
Zhu, Miao
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
Saved in:
6
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
7
Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei
;
Morgan, Robert
;
Robson, Matthew J.
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
Saved in:
8
Antecedents and consequences of technology acquisition intent : empirical evidence from global high-tech industry
Saji, K. B.
;
Mishra, Shashi Shekhar
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10009630779
Saved in:
9
Competitive reaction to the introduction of a new product : an exploratory market signalling study
Otero-Neira, Carmen
;
Varela, José
;
Garcia, Teresa
- In:
Journal of strategic marketing
18
(
2010
)
5
,
pp. 379-394
Persistent link: https://www.econbiz.de/10008698541
Saved in:
10
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
Saved in:
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