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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~subject:"Wettbewerbsvorteil"
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Search: subject_exact:"Marketingpolitik"
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Wettbewerbsvorteil
Marketing management
241
Marketingmanagement
241
Marketing
54
Firm performance
40
Unternehmenserfolg
40
Beziehungsmarketing
37
Relationship marketing
37
Brand management
33
Markenführung
33
Consumer behaviour
30
Konsumentenverhalten
30
KMU
27
SME
27
market orientation
27
Strategic management
26
Strategisches Management
26
Competitive advantage
21
Innovation
20
Internet marketing
18
Online-Marketing
18
Brand image
15
Emerging economies
15
Markenimage
15
Schwellenländer
15
Großbritannien
14
United Kingdom
14
Innovation management
13
Innovationsmanagement
13
Social Web
12
Social web
12
marketing strategy
11
Brand
10
Erfolgsfaktor
10
International marketing
10
Internationales Marketing
10
Lieferantenmanagement
10
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10
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English
21
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Gilmore, Audrey
2
Sok, Phyra
2
Ali, Sadaqat
1
Ambrosini, Veronique
1
Bendiksen, Bjørn-Inge
1
Burke, Sandra J.
1
Casselman, R. Mitch
1
D'Andrea, Chiara
1
Deacon, Jonathan
1
Del Gaudio, Giovanna
1
Della Corte, Valentina
1
Dibb, Sally
1
Eggers, Fabian
1
Evanschitzky, Heiner
1
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1
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1
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1
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1
He, Hong-wei
1
Heinrichs, John H.
1
Hills, Gerald E.
1
Hultman, Claes M.
1
Jones, Rosalind
1
Kachouie, Reza
1
Karakaya, Fahri
1
Kasouf, Chickery J.
1
Khan, Kalim
1
Lamberti, Lucio
1
Lee, Khai Sheang
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Lertpachin, Chaiyutha
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Lettice, Fiona
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Mathews, Shane W.
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Mavondo, Felix T.
1
McAuley, Andrew
1
Nadeau, John
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Ng, Irene
1
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Journal of strategic marketing
The marketing review
Journal of business research : JBR
26
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
8
The journal of business & industrial marketing
8
International marketing review
7
Schriften zu Marketing und Management
5
Journal of marketing management : MM
4
World review of entrepreneurship, management and sustainable development
4
Asia Pacific journal of marketing and logistics
3
International journal of business excellence
3
International journal of trade and global markets
3
Journal of international marketing
3
Journal of marketing
3
Journal of marketing communications
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
SpringerLink / Bücher
3
Tourism management : research, policies, practice
3
AMS review : official publication of the Academy of Marketing Science
2
Amfiteatru economic : an economic and business research periodical
2
Cogent business & management
2
European journal of international management : EJIM
2
European journal of marketing
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Handbook of marketing strategy
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of business and globalisation : IJBG
2
International journal of business competition and growth : IJBCG
2
International journal of business environment : IJBE
2
International journal of economic perspectives : IJEP
2
Journal for global business advancement : JGBA
2
Journal of business-to-business marketing
2
Journal of innovation & knowledge : JIK
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Management research review
2
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ECONIS (ZBW)
21
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21
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1
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
2
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
3
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
4
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
5
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
6
The effect of marketing focus, innovation and learning organization on the building of competitive advantages : empirical evidence from ISO 9000 certified companies
Lertpachin, Chaiyutha
;
Wingwon, Boonthawan
; …
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10009776275
Saved in:
7
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
8
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
9
Impact of market entrant characteristics on incumbent reactions to market entry
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
Journal of strategic marketing
19
(
2011
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10009154931
Saved in:
10
Competitive positioning strenght : market measurement
Burke, Sandra J.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
Saved in:
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