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~isPartOf:"Journal of strategic marketing"
~language:"eng"
~subject:"Partielle kleinste Quadrate"
~subject:"Relationship marketing"
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Search: subject_exact:"Structural equation model"
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Partielle kleinste Quadrate
Relationship marketing
Structural equation model
19
Strukturgleichungsmodell
19
Beziehungsmarketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
6
Kundenzufriedenheit
6
Marketing management
4
Marketingmanagement
4
Brand image
3
Brand management
3
Confidence
3
Dienstleistungsqualität
3
Markenführung
3
Markenimage
3
Service quality
3
Vertrauen
3
Brand
2
Consumer attitudes
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer retention
2
India
2
Indien
2
Innovation management
2
Innovationsmanagement
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Institutional economics
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Markenartikel
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Strategic alliance
2
Strategische Allianz
2
Verbrauchereinstellung
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attitudinal loyalty
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structural equation modeling
2
structural equation modelling
2
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English
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Roy, Sanjit Kumar
3
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Butaney, Bhupin
1
Butaney, Gul
1
Butaney, Gul T.
1
Di Mascio, Rita
1
Diwan, Saloni Pawan
1
Farrell, Mark Anthony
1
Fatima, Johra Kayeser
1
Gravier, Michael J.
1
Hawkins, Matthew A.
1
Mishra, Anubhav A.
1
Oczkowski, Edward A.
1
Prybutok, Victor R.
1
Randall, Wesley S.
1
Rome, Alexandra S.
1
Roy, Sanjit
1
Saroha, Rituraj
1
Sekhon, Harjit
1
Thyroff, Anastasia E.
1
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Journal of strategic marketing
Journal of business research : JBR
22
Journal of retailing and consumer services
14
International journal of business information systems : IJBIS
11
International journal of hospitality management
10
European journal of marketing
8
Journal of travel and tourism marketing
7
Technological forecasting & social change : an international journal
7
The service industries journal
7
Asia Pacific journal of marketing and logistics
6
Journal of marketing analytics : JMA
6
Long range planning : LRP ; international journal of strategic management
6
The journal of services marketing
6
Tourism analysis : an interdisciplinary tourism & hospitality journal
6
Tourism management : research, policies, practice
6
International journal of quality & reliability management
5
International journal of services and operations management
5
Journal of business-to-business marketing
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
Total quality management & business excellence
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
European management journal
4
Global business review
4
International journal of electronic customer relationship management : IJECRM
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
International journal of internet marketing and advertising : IJIMA
4
Organizational research methods : ORM
4
Quality management journal : QMJ
4
Research journal of business management
4
Amfiteatru economic : an economic and business research periodical
3
Australasian marketing journal
3
Cogent business & management
3
Economic research
3
European business review
3
European journal of international management : EJIM
3
Handbook of partial least squares : concepts, methods and applications
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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ECONIS (ZBW)
11
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1
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
2
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
3
Synchronizing relational benefits with customer commitment profiles
Fatima, Johra Kayeser
;
Di Mascio, Rita
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 366-378
Persistent link: https://www.econbiz.de/10012313907
Saved in:
4
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
5
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A.
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
Saved in:
6
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
7
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar
;
Butaney, Gul T.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
Saved in:
8
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
9
Consequences of customer advocacy
Roy, Sanjit Kumar
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10009768650
Saved in:
10
Connection, trust, and commitment : dimensions of co-creation?
Randall, Wesley S.
;
Gravier, Michael J.
;
Prybutok, Victor R.
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10008936997
Saved in:
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