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~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Einzelhandel"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand management
Einzelhandel
United States
Consumer behaviour
194
Konsumentenverhalten
194
Relationship marketing
65
Markenführung
59
Brand image
53
Markenimage
53
Customer satisfaction
39
Kundenzufriedenheit
39
Brand
30
Markenartikel
30
Social Web
24
Social web
24
Dienstleistungsqualität
23
Service quality
23
Internet marketing
21
Online-Marketing
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Schwellenländer
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Value creation
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trust
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Pervan, Simon J.
4
Fernandes, Teresa
3
Japutra, Arnold
3
Martin, Brett
3
Roy, Sanjit
3
Bove, Liliana L.
2
Bowden, Jana
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Khan, M. Sajid
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2
Mishra, Sita
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
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1
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1
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1
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1
Beerli, Asunción
1
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1
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Journal of strategic marketing
Journal of retailing and consumer services
943
Journal of business research : JBR
782
The journal of product & brand management
307
The journal of brand management : an international journal
288
Working paper / National Bureau of Economic Research, Inc.
248
International journal of hospitality management
244
Psychology & marketing
220
Journal of retailing
177
International journal of retail & distribution management
176
Journal of consumer research : JCR ; an interdisciplinary bimonthly
168
Asia Pacific journal of marketing and logistics
154
The international review of retail, distribution and consumer research
148
Journal of the Academy of Marketing Science
144
The journal of services marketing
144
European journal of marketing : EJM
142
International journal of consumer studies
125
Journal of marketing
122
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
112
Journal of fashion marketing and management
108
Marketing intelligence & planning
108
The journal of consumer marketing
108
Journal of international consumer marketing
106
SpringerLink / Bücher
106
Cogent business & management
104
Journal of hospitality marketing & management
101
Journal of travel and tourism marketing
99
International journal of contemporary hospitality management
94
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Journal of marketing communications
92
The service industries journal
89
International journal of retail and distribution management
88
International journal of electronic marketing and retailing : IJEMR
86
Marketing letters : a journal of research in marketing
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of marketing management : MM
82
International journal of internet marketing and advertising : IJIMA
81
Industrial marketing management : the international journal for industrial and high-tech firms
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
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ECONIS (ZBW)
113
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1
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mei, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
2
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
Reviving unorganized retail stores post-COVID-19
Gupta, Astha Sanjeev
;
Mukherjee, Jaydeep
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 230-250
Persistent link: https://www.econbiz.de/10014553161
Saved in:
6
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
7
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
8
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
9
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
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