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~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand image
Germany
Marketing theory
Unternehmenserfolg
Marketing management
192
Marketingmanagement
192
Firm performance
31
Beziehungsmarketing
28
Relationship marketing
28
market orientation
27
Brand management
23
Markenführung
23
KMU
22
SME
22
Strategic management
22
Strategisches Management
22
Marketing
20
Competitive advantage
18
Consumer behaviour
18
Konsumentenverhalten
18
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17
Emerging economies
13
Internet marketing
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Online-Marketing
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Innovation management
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marketing strategy
11
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Markenimage
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International marketing
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Internationales Marketing
8
B-to-B-Marketing
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of strategic marketing
Journal of business research : JBR
97
SpringerLink / Bücher
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
Europäische Hochschulschriften / 5
52
Gabler Edition Wissenschaft
41
Lehrbuch
30
European journal of marketing : EJM
29
Journal of marketing management : MM
28
Journal of the Academy of Marketing Science
28
Cogent business & management
23
The journal of business & industrial marketing
23
The journal of product & brand management
23
Schriften zu Marketing und Management
22
International marketing review
21
AMS review : official publication of the Academy of Marketing Science
20
Springer eBook Collection / Business and Economics
19
Journal of marketing
18
Journal of marketing communications
17
The journal of brand management : an international journal
17
Neue betriebswirtschaftliche Forschung : Nbf
16
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing intelligence & planning
14
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
International business review : the official journal of the European International Business Academy
13
Journal of retailing and consumer services
13
The marketing review
13
Berichte aus der Betriebswirtschaft
12
Journal of global marketing
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
International entrepreneurship and management journal
11
DUV : Wirtschaftswissenschaft
10
Hamburger Schriften zur Marketingforschung
10
International journal of hospitality management
10
Journal of business ethics : JOBE
10
Legends in marketing
10
Australasian marketing journal
9
DUV / Wirtschaftswissenschaft
9
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ECONIS (ZBW)
44
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44
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1
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
2
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
5
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
6
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
7
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
8
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
9
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
10
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
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