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~isPartOf:"Journal of strategic marketing"
~subject:"Firm performance"
~subject:"Germany"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate reputation"
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Firm performance
Germany
Unternehmenskultur
Corporate reputation
12
Firmenimage
12
Brand management
6
Markenführung
6
Public relations
5
Öffentlichkeitsarbeit
5
Corporate Social Responsibility
4
Corporate culture
4
Corporate social responsibility
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corporate reputation
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Advertising
2
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Brand architecture
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Environmental management
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Multinationales Unternehmen
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2012
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Ambidextrous organization
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Arbeitsverhalten
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Ausländische Tochtergesellschaft
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Beziehungsmarketing
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Brand
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Brand ambidexterity
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Brand image
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Cause-Related Marketing
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Cause-related marketing
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China
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Consumer behaviour
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Corporate advertising
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Corporate identity management
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Customer satisfaction
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Barnier, Virginie de
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Bravo, Rafael
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Hanson, Nicole
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Matute, Jorge
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McColl, Rod
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Michelotti, Marco
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Moussa, Anthony
1
Pina, Jose M.
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Puncheva-Michelotti, Petya
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Saran, Saman Mirzaie
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Sharpe, Stacey
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Journal of strategic marketing
The journal of brand management : an international journal
26
Corporate reputation review : an international journal
22
Journal of business research : JBR
22
SpringerLink / Bücher
22
Corporate communications : an international journal
18
Organizational identity in practice
12
European journal of marketing : EJM
11
Employer Branding : Arbeitgeber positionieren und präsentieren
10
Journal of business ethics : JOBE
10
Corporate reputation review
8
Academy of Management journal : AMJ
7
Gabler Edition Wissenschaft
7
Springer eBook Collection / Business and Economics
7
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
7
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
6
Corporate social responsibility and environmental management
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
6
Journal of marketing communications
6
Marketing intelligence & planning
6
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
6
Personalwirtschaft : das Magazin für den Job HR
5
The journal of product & brand management
5
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
5
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
4
Business research quarterly : BRQ
4
Cogent business & management
4
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
4
European management journal
4
Europäische Hochschulschriften / 5
4
Facets of corporate identity, communication, and reputation
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of selection and assessment
4
International studies of management and organization
4
Reputation Management
4
Zur Frage der Reputation : Dokumentation zur Internationalen Wissenschaftlichen Konferenz "Der Faktor Reputation in der internationalen Unternehmensführung" : materialy meždunarodnoj konferencii "Reputacionnye faktory v upravlenii meždynarodnoj kompaniej"
4
Business horizons
3
Contemplating corporate marketing, identity and communication
3
Corporate brand and corporate reputation
3
Gabler-Edition Wissenschaft
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ECONIS (ZBW)
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1
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
2
How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony
;
Barnier, Virginie de
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
Saved in:
3
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
4
Corporate patriotism as a source of corporate reputation : a comparative multi-stakeholder approach
Puncheva-Michelotti, Petya
;
McColl, Rod
;
Vocino, Andrea
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 471-493
Persistent link: https://www.econbiz.de/10010489696
Saved in:
5
Corporate identity management and employees' responses
Bravo, Rafael
;
Matute, Jorge
;
Pina, Jose M.
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011742888
Saved in:
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