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~isPartOf:"Journal of strategic marketing"
~subject:"Internationales Marketing"
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Search: subject_exact:"International advertising"
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Internationales Marketing
International marketing
18
Marketing management
8
Marketingmanagement
8
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
3
Brand management
3
Emerging economies
3
Export
3
Firm performance
3
Innovation
3
Markenführung
3
Markenimage
3
Schwellenländer
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internal marketing
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Afshardoost, Mona
1
Asaad, Faisal
1
Asamoah, Emmanuel
1
Bowden, Jana
1
Buccieri, Dominic
1
Butt, Muhammad Mohsin
1
Crespo, Cátia Fernandes
1
Crick, Dave
1
Crick, James
1
Diamantopoulos, Adamantios
1
Eshaghi, Mohammad Sadegh
1
Ferdous, Ahmed Shahriar
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1
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1
Gyepi-Garbrah, Theophilus Francis
1
Harrison, Tina
1
Heffernan, Troy
1
Ibrahim, Essam B.
1
Inacio, Nicole
1
Javalgi, Rajshekhar (Raj) G.
1
Lancaster, Geoffrey
1
Lichy, Jessica
1
Limb, Natalie
1
Maruyama, Masahiro
1
Mas, Erick
1
Mathews, Shane W.
1
McLeay, Fraser
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Modi, Pratik
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Mols, Niels Peter
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Morrish, Sussie
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O'Cass, Aron
1
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Paul, Justin
1
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Polonsky, Michael J.
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Sahi, Gurjeet Kaur
1
Sakurai, Yuka
1
Sichtmann, Christina
1
Sok, Phyra
1
Srivastava, Rajesh K.
1
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Journal of strategic marketing
International marketing review
132
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
34
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
18
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Insights for a post-Brexit era : marketing the UK as a study destination : an analysis of Arab, Chinese, and Indian student choices
McLeay, Fraser
;
Lichy, Jessica
;
Asaad, Faisal
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10012202802
Saved in:
4
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
5
Toward a 7-P framework for international marketing
Paul, Justin
;
Mas, Erick
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 681-701
Persistent link: https://www.econbiz.de/10012313934
Saved in:
6
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
7
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
8
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
9
Exploring the locus of internal marketing
Ozuem, Wilson
;
Limb, Natalie
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10011903323
Saved in:
10
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
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