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~isPartOf:"Journal of strategic marketing"
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Search: subject:"Customer Relationship"
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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
39
Kundenzufriedenheit
39
Marketing management
28
Marketingmanagement
28
Brand management
26
Dienstleistungsqualität
26
Markenführung
26
Service quality
26
Social Web
24
Social web
24
Customer integration
22
Kundenintegration
22
Lieferantenmanagement
21
Supplier relationship management
21
Brand image
19
Markenimage
19
Betriebliche Wertschöpfung
16
Value creation
16
Confidence
15
Internet marketing
15
Online-Marketing
15
Vertrauen
15
Brand
14
Customer value
14
Kundenwert
14
Markenartikel
14
Einzelhandel
12
Retail trade
12
Structural equation model
11
Strukturgleichungsmodell
11
relationship marketing
10
Online retailing
8
Online-Handel
8
Strategic management
8
Strategisches Management
8
E-commerce
7
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Undetermined
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Article
166
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171
Aufsatz in Zeitschrift
171
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3
Sammelwerk
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English
171
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Simkin, Lyndon
6
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Harrigan, Paul
3
Thaichon, Park
3
Ashill, Nicholas
2
Ayoubi, Rami M.
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gulliver, Stephen R.
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Khashab, Basel
2
Leckie, Civilai
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
407
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
The journal of brand management : an international journal
101
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
171
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1
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10
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171
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date (oldest first)
1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
5
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
6
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
7
Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
Saved in:
8
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
9
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
10
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
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