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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
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Markenimage
Pharmaceuticals
Psychology of advertising
Relationship marketing
Werbewirkung
Internet marketing
116
Online-Marketing
115
Consumer behaviour
98
Konsumentenverhalten
98
Advertising
93
Werbung
92
Advertising effects
67
Social Web
62
Social web
62
Beziehungsmarketing
39
International marketing
37
Internationales Marketing
37
Brand management
36
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36
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34
Marketingmanagement
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25
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Electronic Commerce
24
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Television advertising
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Theorie
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Celebrity endorsement
14
Celebrity-Werbung
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Grossman, Michael
3
Lillard, Dean R.
3
Sivakumaran, Bharadhwaj
3
Avery, Rosemary
2
Avery, Rosemary J.
2
Dave, Dhaval M.
2
Eisenberg, Matthew
2
Fernando, Angeline Gautami
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Grace, Debra
2
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2
Jin, Ginger Zhe
2
Karlan, Dean
2
Kenkel, Donald S.
2
Phau, Ian
2
Pradhan, Debasis
2
Saffer, Henry
2
Shao, Wei
2
Sood, Neeraj
2
Srinivasan, Raji
2
Tadelis, Steve
2
Abhishek
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Alan, Sule
1
Albaum, Gerald S.
1
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1
Alpert, Abby
1
Alpert, Abby E.
1
Alsan, Marcella
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Andrea Gudmundsdóttir
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1
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1
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1
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1
Baoku, Li
1
Bar, Talia
1
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1
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National Bureau of Economic Research
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Journal of the Academy of Marketing Science
Marketing intelligence & planning
NBER working paper series
Journal of business research : JBR
256
Journal of advertising research
229
Journal of advertising : official publication of the American Academy of Advertising
197
International journal of advertising : the review of marketing communications
193
International journal of advertising : the quarterly review of marketing communications
186
Journal of marketing communications
173
Journal of retailing and consumer services
124
Psychology & marketing
121
International journal of internet marketing and advertising : IJIMA
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
The journal of product & brand management
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
European journal of marketing : EJM
60
Journal of marketing research : JMR
59
SpringerLink / Bücher
58
The journal of brand management : an international journal
58
Health marketing quarterly
56
Journal of current issues and research in advertising : JCIRA
55
Journal of global marketing
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of marketing
48
Asia Pacific journal of marketing and logistics
46
Journal of international consumer marketing
45
International marketing review
44
International journal of electronic marketing and retailing : IJEMR
43
Young consumers : insight and ideas for responsible marketers
43
Marketing : ZFP ; journal of research and management
41
Marketing letters : a journal of research in marketing
41
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of international marketing
38
Journal of current issues and research in advertising
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of strategic marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
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ECONIS (ZBW)
125
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
3
How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria
;
Waller, David
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
Saved in:
4
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
5
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
6
Effects of advertising and R&D on spillovers from a rival's bankruptcy
Jindal, Niket
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015047776
Saved in:
7
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
10
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
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