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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Brand management"
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Beziehungsmarketing
Brand image
Brand management
Consumer behaviour
263
Konsumentenverhalten
263
Relationship marketing
263
Marketing management
191
Marketingmanagement
191
Markenführung
179
Markenimage
111
Lieferantenmanagement
73
Supplier relationship management
73
Customer satisfaction
68
Kundenzufriedenheit
68
Dienstleistungsqualität
66
Service quality
66
Brand
65
Markenartikel
64
Internet marketing
62
Online-Marketing
61
Corporate Social Responsibility
55
Corporate social responsibility
55
Social Web
55
Social web
55
Salespeople
53
Verkaufspersonal
53
Firm performance
52
Marketing
52
Unternehmenserfolg
52
Innovation
51
USA
45
United States
45
Innovation management
37
Innovationsmanagement
37
Einzelhandel
35
Retail trade
35
Market research
34
Marktforschung
34
Strategic management
33
Strategisches Management
33
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Undetermined
223
Free
15
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Article
404
Book / Working Paper
3
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Article in journal
407
Aufsatz in Zeitschrift
407
Case study
5
Fallstudie
5
Collection of articles of several authors
4
Sammelwerk
4
Interview
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Systematic review
1
Übersichtsarbeit
1
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English
407
Author
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Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
8
Grewal, Dhruv
5
Lam, Son K.
5
Scheer, Lisa K.
5
Voorhees, Clay M.
5
Wieseke, Jan
5
Phau, Ian
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Bang, Nguyen
3
Bayus, Barry L.
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Grégoire, Yany
3
Hollebeek, Linda D.
3
Keller, Kevin Lane
3
Kozlenkova, Irina V.
3
Krafft, Manfred
3
Leckie, Civilai
3
Oliveira, Marta Olivia Rovedder de
3
Verhoef, Peter C.
3
Zhang, Jonathan Z.
3
Ahearne, Michael
2
Alavi, Sascha
2
Amenuvor, Fortune Edem
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Casidy, Riza
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Diamantopoulos, Adamantios
2
Eisend, Martin
2
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Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
1,140
Journal of retailing and consumer services
774
The journal of brand management : an international journal
592
SpringerLink / Bücher
498
Industrial marketing management : the international journal for industrial and high-tech firms
490
The journal of product & brand management
402
International journal of hospitality management
343
Journal of strategic marketing
257
The journal of services marketing
244
The service industries journal
222
The journal of business & industrial marketing
218
European journal of marketing : EJM
201
Tourism management : research, policies, practice
199
Journal of marketing
196
Journal of travel and tourism marketing
194
Psychology & marketing
191
Asia Pacific journal of marketing and logistics
190
Journal of marketing management : MM
179
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
158
International journal of contemporary hospitality management
155
International journal of electronic customer relationship management : IJECRM
144
Journal of retailing
144
Journal of hospitality marketing & management
141
Cogent business & management
139
Gabler Edition Wissenschaft
136
Journal of marketing communications
134
Journal of service research : JSR
119
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
117
Marketing letters : a journal of research in marketing
117
Journal of service management
112
Business horizons
110
International journal of retail & distribution management
110
Services marketing quarterly
109
Springer eBook Collection
109
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
International journal of internet marketing and advertising : IJIMA
104
Springer eBook Collection / Business and Economics
104
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ECONIS (ZBW)
407
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407
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
7
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
8
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
9
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
10
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
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