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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Innovationsmanagement"
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Beziehungsmarketing
Brand image
Innovationsmanagement
Consumer behaviour
263
Konsumentenverhalten
263
Relationship marketing
263
Marketing management
191
Marketingmanagement
191
Brand management
179
Markenführung
179
Markenimage
111
Lieferantenmanagement
73
Supplier relationship management
73
Customer satisfaction
68
Kundenzufriedenheit
68
Dienstleistungsqualität
66
Service quality
66
Brand
65
Markenartikel
64
Internet marketing
62
Online-Marketing
61
Corporate Social Responsibility
55
Corporate social responsibility
55
Social Web
55
Social web
55
Salespeople
53
Verkaufspersonal
53
Firm performance
52
Marketing
52
Unternehmenserfolg
52
Innovation
51
USA
45
United States
45
Innovation management
37
Einzelhandel
35
Retail trade
35
Market research
34
Marktforschung
34
Strategic management
33
Strategisches Management
33
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Undetermined
214
Free
11
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Article
374
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3
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Article in journal
377
Aufsatz in Zeitschrift
377
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2
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2
Fallstudie
2
Sammelwerk
2
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1
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English
377
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Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Grewal, Dhruv
5
Scheer, Lisa K.
5
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Bang, Nguyen
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Grégoire, Yany
3
Hollebeek, Linda D.
3
Krafft, Manfred
3
Leckie, Civilai
3
Oliveira, Marta Olivia Rovedder de
3
Ramaswami, Sridhar N.
3
Rubera, Gaia
3
Verhoef, Peter C.
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Amenuvor, Fortune Edem
2
Arnold, Todd J.
2
Arunachalam, S.
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
Brasel, S. Adam
2
Casidy, Riza
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Diamantopoulos, Adamantios
2
Eisend, Martin
2
Fang, Eric
2
Folse, Judith Anne Garretson
2
Frank, Björn
2
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Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
1,469
SpringerLink / Bücher
815
Journal of retailing and consumer services
714
Industrial marketing management : the international journal for industrial and high-tech firms
699
Technological forecasting & social change : an international journal
685
International journal of innovation management
571
International journal of technology management : IJTM
471
Research policy : policy, management and economic studies of science, technology and innovation
437
Technology analysis & strategic management
427
Technovation : the international journal of technological innovation, entrepreneurship and technology management
423
Journal of open innovation : technology, market, and complexity
409
International journal of hospitality management
354
The journal of brand management : an international journal
335
The journal of product & brand management
327
The journal of business & industrial marketing
303
The service industries journal
283
IEEE transactions on engineering management : EM
273
The journal of services marketing
244
Journal of strategic marketing
233
International journal of innovation and technology management
229
The journal of product innovation management : an international publication of the Product Development & Management Association
213
Innovation: organization & management : IOM
200
Tourism management : research, policies, practice
200
Springer eBook Collection
199
Cogent business & management
195
International journal of business innovation and research
188
Journal of marketing
186
Gabler Edition Wissenschaft
184
Research technology management : RTM
184
Journal of travel and tourism marketing
182
R & D management
180
Journal of engineering and technology management : JET-M
173
European journal of marketing : EJM
171
Industry and innovation
171
Asia Pacific journal of marketing and logistics
170
Creativity and innovation management
165
Psychology & marketing
159
International journal of contemporary hospitality management
155
International journal of production economics
153
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ECONIS (ZBW)
377
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
7
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
8
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
9
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
10
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
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