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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Article in journal"
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Beziehungsmarketing
Brand image
Consumer behaviour
263
Konsumentenverhalten
263
Relationship marketing
263
Marketing management
190
Marketingmanagement
190
Brand management
179
Markenführung
179
Markenimage
111
Lieferantenmanagement
73
Supplier relationship management
73
Customer satisfaction
68
Kundenzufriedenheit
68
Dienstleistungsqualität
66
Service quality
66
Brand
65
Markenartikel
64
Internet marketing
61
Online-Marketing
60
Corporate Social Responsibility
55
Corporate social responsibility
55
Social Web
55
Social web
55
Salespeople
53
Verkaufspersonal
53
Firm performance
52
Marketing
52
Unternehmenserfolg
52
Innovation
51
USA
45
United States
45
Innovation management
37
Innovationsmanagement
37
Einzelhandel
35
Retail trade
35
Market research
34
Marktforschung
34
Strategic management
33
Strategisches Management
33
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Undetermined
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Free
11
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Article
343
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2
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Article in journal
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345
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English
345
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Kumar, V.
9
Palmatier, Robert W.
8
Homburg, Christian
7
Grewal, Dhruv
5
Scheer, Lisa K.
5
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Bang, Nguyen
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Grégoire, Yany
3
Hollebeek, Linda D.
3
Krafft, Manfred
3
Leckie, Civilai
3
Oliveira, Marta Olivia Rovedder de
3
Verhoef, Peter C.
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Amenuvor, Fortune Edem
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
Brasel, S. Adam
2
Casidy, Riza
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Eisend, Martin
2
Folse, Judith Anne Garretson
2
Garrett, Jason
2
Giebelhausen, Michael
2
Guercini, Simone
2
Gwinner, Kevin P.
2
Habel, Johannes
2
Hammerschmidt, Maik
2
Hanson, Sara
2
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Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
937
Journal of retailing and consumer services
694
Industrial marketing management : the international journal for industrial and high-tech firms
442
The journal of brand management : an international journal
330
The journal of product & brand management
318
International journal of hospitality management
313
The journal of services marketing
234
Journal of strategic marketing
213
The service industries journal
204
The journal of business & industrial marketing
202
Journal of travel and tourism marketing
180
Tourism management : research, policies, practice
178
Journal of marketing
164
Asia Pacific journal of marketing and logistics
161
European journal of marketing : EJM
159
Psychology & marketing
156
International journal of electronic customer relationship management : IJECRM
142
International journal of contemporary hospitality management
135
Journal of hospitality marketing & management
133
Cogent business & management
129
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Journal of service research : JSR
118
Journal of marketing management : MM
116
Journal of retailing
115
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
108
Journal of service management
107
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Journal of marketing communications
98
Marketing letters : a journal of research in marketing
95
International journal of internet marketing and advertising : IJIMA
90
International journal of retail & distribution management
89
The international journal of bank marketing : IJBM
89
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
89
Service business
87
The international review of retail, distribution and consumer research
86
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ECONIS (ZBW)
345
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345
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
7
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
8
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
9
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
10
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
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