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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Quantitative marketing and economics : QME"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Sales promotion"
~type:"article"
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Sales promotion
Consumer behaviour
630
Konsumentenverhalten
630
Einzelhandel
142
Retail trade
142
Beziehungsmarketing
139
Relationship marketing
139
Brand management
86
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Balachander, Subramanian
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Journal of the Academy of Marketing Science
Quantitative marketing and economics : QME
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
51
Journal of business research : JBR
24
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of marketing
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing research : JMR
13
Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
10
The journal of product & brand management
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International journal of market research
8
International journal of hospitality management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Asia Pacific journal of marketing and logistics
6
Management science : journal of the Institute for Operations Research and the Management Sciences
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Information systems research : ISR
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International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Marketing intelligence & planning
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The IUP journal of marketing management : IJMM
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European journal of operational research : EJOR
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Journal of Product & Brand Management
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Journal of business economics : JBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing management : MM
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Journal of revenue and pricing management
4
The journal of brand management : an international journal
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The service industries journal
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American journal of agricultural economics
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ECONIS (ZBW)
26
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1
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Stick to my guns : the impact of crowding on consumers' responsiveness to sale promotions
Fan, Linying
;
Huang, Zhongqiang Tak
;
Chu, Xing-Yu
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 914-933
Persistent link: https://www.econbiz.de/10015048015
Saved in:
3
The impact of in-store sales personnel's altruistic behaviors on store image : a cross-category study in Japan
Nakamori, Takafumi
;
Newell, Stephen J.
;
Han, Bernard T.
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10014558990
Saved in:
4
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
5
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
6
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
7
Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
8
Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
Saved in:
9
Consumers' multifaceted deal knowledge in a grocery retail setting
Boutrup Jensen, Briger
;
Bech-Larsen, Tino
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011703179
Saved in:
10
Supermarket suggested shopping lists (SSSL), promotions and grocery purchases
Londono, Juan Carlos
;
Castano, Ricardo
- In:
The international review of retail, distribution and …
27
(
2017
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10011704059
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