Stick to my guns : the impact of crowding on consumers' responsiveness to sale promotions
Linying (Sophie) Fan, Zhongqiang (Tak) Huang, Xing-Yu (Marcos) Chu, Yuwei Jiang
| Year of publication: |
2024
|
|---|---|
| Authors: | Fan, Linying ; Huang, Zhongqiang Tak ; Chu, Xing-Yu ; Jiang, Yuwei |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 3, p. 914-933
|
| Subject: | Crowding | Internal focus | Sales promotions | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00966-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048015