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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer Proceedings in Business and Economics"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Konsumentenverhalten
Social web
Brand management
96
Markenführung
96
Consumer behaviour
71
Brand image
49
Markenimage
49
Brand
36
Markenartikel
34
Social Web
22
New product development
18
Produktentwicklung
17
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
14
Relationship marketing
14
Handelsmarke
11
Innovation
11
Marketing management
11
Marketingmanagement
11
Welt
11
World
11
Internet marketing
10
Online-Marketing
10
Advertising effects
9
Branchenentwicklung
9
Kaufentscheidung
9
Purchase decision
9
Sector development
9
Store brand
9
Werbewirkung
9
Branding
7
Brand extension
6
Markenpolitik
6
Markentransfer
6
Brand equity
5
Digitalisierung
5
Digitization
5
E-commerce
5
Electronic Commerce
5
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Undetermined
49
Free
9
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Article
58
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15
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Article in journal
58
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8
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1
Conference proceedings
1
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1
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English
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Gázquez-Abad, Juan Carlos
12
Martínez-López, Francisco J.
12
Homburg, Christian
3
Ailawadi, Kusum L.
2
Brasel, S. Adam
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Katsikeas, Constantine S.
2
Kumar, V.
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Aravindakshan, Ashwin
1
Astvansh, Vivek
1
Baker, Julie
1
Baker, Thomas L.
1
Barnes, Aaron J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Bergkvist, Lars
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Bradford, Tonya Williams
1
Brady, Michael K.
1
Breugelmans, Els
1
Brocato, E. Deanne
1
Brüggemann, Philipp
1
Bucic, Tania
1
Calantone, Roger J.
1
Cao, Zixia
1
Chabowski, Brian R.
1
Chandrasekaran, Deepa
1
Chang, Yaping
1
Chen, Qimei
1
Chernev, Alexander
1
Coulter, Robin A.
1
Crosno, Jody L.
1
Dahl, Darren W.
1
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Institution
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Published in...
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Journal of the Academy of Marketing Science
Springer Proceedings in Business and Economics
Journal of business research : JBR
446
The journal of product & brand management
297
The journal of brand management : an international journal
296
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
85
European journal of marketing : EJM
82
Marketing intelligence & planning
76
International journal of hospitality management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of promotion management : innovations in planning and applied research
66
International journal of advertising : the review of marketing communications
64
International journal of internet marketing and advertising : IJIMA
64
Journal of strategic marketing
63
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of marketing
53
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International marketing review
51
Journal of promotion management : JPM
50
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
International journal of retail & distribution management
34
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ECONIS (ZBW)
73
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1
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73
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
5
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
6
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
7
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
8
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
9
How marketers and consumers synchronize temporal modes to cocreate ritual vitality
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 554-575
Persistent link: https://www.econbiz.de/10015047904
Saved in:
10
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
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