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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer Proceedings in Business and Economics"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Social web"
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Konsumentenverhalten
Marketingmanagement
Social web
Brand management
96
Markenführung
96
Consumer behaviour
71
Brand image
49
Markenimage
49
Brand
36
Markenartikel
34
Social Web
22
New product development
18
Produktentwicklung
17
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
14
Relationship marketing
14
Handelsmarke
11
Innovation
11
Marketing management
11
Welt
11
World
11
Internet marketing
10
Online-Marketing
10
Advertising effects
9
Branchenentwicklung
9
Kaufentscheidung
9
Purchase decision
9
Sector development
9
Store brand
9
Werbewirkung
9
Branding
7
Brand extension
6
Markenpolitik
6
Markentransfer
6
Brand equity
5
Digitalisierung
5
Digitization
5
E-commerce
5
Electronic Commerce
5
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Online availability
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Undetermined
52
Free
9
Type of publication
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Article
61
Book / Working Paper
15
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Article in journal
61
Aufsatz in Zeitschrift
61
Konferenzschrift
8
Collection of articles of several authors
1
Conference proceedings
1
Sammelwerk
1
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English
76
Author
All
Gázquez-Abad, Juan Carlos
12
Martínez-López, Francisco J.
12
Homburg, Christian
3
Ailawadi, Kusum L.
2
Brasel, S. Adam
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Katsikeas, Constantine S.
2
Kumar, V.
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Aravindakshan, Ashwin
1
Astvansh, Vivek
1
Baker, Julie
1
Baker, Thomas L.
1
Ballings, Michel
1
Barnes, Aaron J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Bradford, Tonya Williams
1
Brady, Michael K.
1
Breugelmans, Els
1
Brocato, E. Deanne
1
Brüggemann, Philipp
1
Bucic, Tania
1
Calantone, Roger J.
1
Cao, Zixia
1
Chabowski, Brian R.
1
Chandrasekaran, Deepa
1
Chang, Yaping
1
Chen, Qimei
1
Chernev, Alexander
1
Coulter, Robin A.
1
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Institution
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Published in...
All
Journal of the Academy of Marketing Science
Springer Proceedings in Business and Economics
Journal of business research : JBR
465
The journal of brand management : an international journal
324
The journal of product & brand management
307
Journal of retailing and consumer services
263
European journal of marketing : EJM
96
Psychology & marketing
93
Journal of marketing communications
92
Asia Pacific journal of marketing and logistics
91
Marketing intelligence & planning
81
Journal of strategic marketing
80
International journal of hospitality management
78
SpringerLink / Bücher
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing management : MM
69
Journal of promotion management : innovations in planning and applied research
68
International journal of advertising : the review of marketing communications
64
International journal of internet marketing and advertising : IJIMA
64
Journal of international consumer marketing
61
Journal of marketing
58
International marketing review
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of promotion management : JPM
53
Marketing letters : a journal of research in marketing
53
Cogent business & management
49
International journal of consumer studies
49
Journal of fashion marketing and management
48
Journal of global marketing
48
Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
The journal of consumer marketing
46
The IUP journal of brand management : IJBRM
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
European journal of marketing
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
International journal of contemporary hospitality management
39
Qualitative market research : an international journal
38
International journal of advertising : the quarterly review of marketing communications
37
Journal of international marketing
37
Journal of Islamic marketing
35
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ECONIS (ZBW)
76
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76
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
5
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
6
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
7
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
8
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
9
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
10
How marketers and consumers synchronize temporal modes to cocreate ritual vitality
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 554-575
Persistent link: https://www.econbiz.de/10015047904
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