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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenführung"
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Search: subject:"Designation of origin"
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Markenführung
Designation of origin
64
Herkunftsbezeichnung
64
Brand image
50
Markenimage
50
Tourism marketing
36
Tourismusmarketing
36
Destination management
31
Destinationsmanagement
31
Holiday behaviour
28
Urlaubsverhalten
28
Consumer behaviour
22
Konsumentenverhalten
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Brand management
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Destination image
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Tourismus
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Markenartikel
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International tourism
6
Internationaler Tourismus
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Internet marketing
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Cognition
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Country image
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Bibliometrics
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Bibliometrie
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China
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Corporate reputation
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Destination branding
3
Destination image formation
3
Firmenimage
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Pike, Steven
2
Rojas-Méndez, José
2
Aldabbas, Hazem
1
Ar, Aybeniz Akdeniz
1
Banerjee, Saikat
1
Benson-Rea, Maureen
1
Bianchi, Constanza
1
Brodie, Roderick J.
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Chabowski, Brian R.
1
Dadzie, Charlene
1
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1
De Nisco, Alessandro
1
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1
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1
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1
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1
Gilboa, Shaked
1
Gino, Francesca
1
Giraldi, Janaina de Moura Engracia
1
Gottlieb, Udo
1
Grudecka, Anna
1
Guzman, Francisco
1
Hamzaoui-Essoussi, Leila
1
Herstein, Ram
1
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1
Mun Yee Lai
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1
Oduro, Stephen
1
Papadopoulos, Nicolas G.
1
Petruzzellis, Luca
1
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Journal of the Academy of Marketing Science
The journal of product & brand management
Tourism management : research, policies, practice
International marketing review
16
Journal of business research : JBR
15
Journal of international consumer marketing
14
Journal of global marketing
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
The journal of consumer marketing
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
Innovatives Markenmanagement
2
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ECONIS (ZBW)
21
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
3
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
4
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
5
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
6
Knowledge structure in product- and brand origin-related research
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
Saved in:
7
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
8
A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective : the case of Australia
Mun Yee Lai
;
Khoo-Lattimore, Catheryn
;
Wang, Ying
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 579-595
Persistent link: https://www.econbiz.de/10011903630
Saved in:
9
Reciprocal effect of tourist destinations on the strength of national tourism brands
Santos, Glauber Eduardo de Oliveira
;
Giraldi, Janaina …
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 443-450
Persistent link: https://www.econbiz.de/10011709046
Saved in:
10
Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
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