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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Backhaus, Klaus"
~person:"Kumar, V."
~person:"Moschis, George P."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Elderly people"
~subject:"Life cycle"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Elderly people
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Konsumentenverhalten
12
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
5
Marketingmanagement
5
Customer satisfaction
4
Emerging economies
4
Kundenzufriedenheit
4
Schwellenländer
4
Customer engagement
3
Dienstleistungsqualität
3
Emerging markets
3
Market research
3
Marktforschung
3
Service quality
3
Brand management
2
Customer integration
2
Customer value
2
Innovation
2
Kundenintegration
2
Kundenwert
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Measurement
2
Messung
2
Satisfaction
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Service experience
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
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Attitudinal loyalty
1
Attribute importance
1
Australia
1
Australien
1
B-to-B-Marketing
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Behavioral loyalty
1
Bibliometrics
1
Bibliometrie
1
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1
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12
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Bulgarian
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Author
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Backhaus, Klaus
Kumar, V.
Moschis, George P.
Wong, IpKin Anthony
Grewal, Dhruv
9
Bagozzi, Richard P.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Monroe, Kent B.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Baker, Julie
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
Dekimpe, Marnik G.
2
Donkers, Bas
2
Doorn, Jenny van
2
Duhachek, Adam
2
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Journal of the Academy of Marketing Science
Journal of travel and tourism marketing
8
International journal of hospitality management
7
Journal of marketing research : JMR
7
Journal of business research : JBR
6
Journal of marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of services marketing
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Australasian marketing journal
1
Cogent business & management
1
Customer engagement marketing
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Die Betriebswirtschaft : DBW
1
Handbook of research on customer engagement
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International marketing ; Vol. V
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of consumer behaviour
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
12
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1
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12
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
3
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
4
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
5
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
6
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
7
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
8
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
9
Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik
;
Cornelißen, Markus
;
Backhaus, Klaus
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
Saved in:
10
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
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