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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Backhaus, Klaus"
~person:"Moschis, George P."
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Elderly people"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Elderly people
Konsumentenverhalten
8
Beziehungsmarketing
3
Relationship marketing
3
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenzufriedenheit
2
Service quality
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
B-to-B-Marketing
1
Brand equity
1
Brand image
1
Bundling strategy
1
Business-to-business marketing
1
Cannibalization
1
Coalition
1
Corporate reputation
1
Cross-buying
1
Customer engagement
1
Customer equity
1
Customer integration
1
Customer loyalty
1
Customer purchases
1
Customer relationship management
1
Customer service
1
Customer value
1
Customized service packages
1
Dienstleistungssektor
1
Event study
1
Firm reputation
1
Firmenimage
1
Functional moderation
1
Industrial services
1
Involvement
1
Kundenbindungsprogramm
1
Kundenintegration
1
Kundenservice
1
Kundenwert
1
Lebensverlauf
1
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4
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Article
8
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Article in journal
Aufsatz im Buch
Konferenzbeitrag
Aufsatz in Zeitschrift
8
Language
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Bulgarian
German
English
Malay (macrolanguage)
Author
All
Backhaus, Klaus
Moschis, George P.
Verhoef, Peter C.
Wong, IpKin Anthony
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Monroe, Kent B.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Venkatesan, Rajkumar
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Chu, Xing-Yu
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
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Published in...
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Journal of the Academy of Marketing Science
Journal of travel and tourism marketing
8
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business research : JBR
7
Journal of retailing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
Cogent business & management
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Die Betriebswirtschaft : DBW
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
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Source
All
ECONIS (ZBW)
8
Showing
1
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8
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1
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
2
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
3
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
4
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
5
Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik
;
Cornelißen, Markus
;
Backhaus, Klaus
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
Saved in:
6
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
7
Life course perspectives on consumer behavior
Moschis, George P.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 295-307
Persistent link: https://www.econbiz.de/10003507997
Saved in:
8
Stress and consumer behavior
Moschis, George P.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 430-444
Persistent link: https://www.econbiz.de/10003531887
Saved in:
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