//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Monroe, Kent B."
~person:"Moschis, George P."
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Elderly people"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Elderly people
Konsumentenverhalten
Beziehungsmarketing
3
Relationship marketing
3
Brand image
2
Markenimage
2
Marketing theory
2
Marketingtheorie
2
Meta-Analyse
2
Meta-analysis
2
Preismanagement
2
Pricing strategy
2
Sales promotion
2
Verkaufsförderung
2
2003-2007
1
Akademiker
1
Betriebswirtschaftslehre
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand alliance
1
Brand equity
1
Brand extension
1
Brand management
1
Business economics
1
Cannibalization
1
Career development
1
Coalition
1
Cognition
1
Composite brand extension
1
Consumer attitudes
1
Cross-buying
1
Customer engagement
1
Customer equity
1
Customer integration
1
Customer loyalty
1
Customer purchases
1
Customer relationship management
1
Customer satisfaction
1
Customer value
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Konferenzbeitrag
Aufsatz in Zeitschrift
9
Language
All
Bulgarian
German
English
Malay (macrolanguage)
Author
All
Monroe, Kent B.
Moschis, George P.
Verhoef, Peter C.
Wong, IpKin Anthony
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Venkatesan, Rajkumar
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Chu, Xing-Yu
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
10
Journal of retailing
10
Journal of travel and tourism marketing
8
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
The journal of services marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of retail & distribution management
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
Cogent business & management
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economic and business review : EBR
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
2
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
3
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
4
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
5
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
6
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
7
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Saved in:
8
Life course perspectives on consumer behavior
Moschis, George P.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 295-307
Persistent link: https://www.econbiz.de/10003507997
Saved in:
9
Stress and consumer behavior
Moschis, George P.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 430-444
Persistent link: https://www.econbiz.de/10003531887
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->