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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
~person:"Palmatier, Robert W."
~person:"Töpfer, Armin"
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Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
7
Konsumentenverhalten
7
Customer satisfaction
4
Kundenzufriedenheit
4
Customer engagement
3
Kundenbindungsprogramm
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Loyalty program
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Measurement
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Customer integration
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Customer value
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Dienstleistungsqualität
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Emerging economies
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Kundenintegration
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Lieferantenmanagement
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Messung
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Meta-analysis
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Attitudinal loyalty
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Attribute importance
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Behavioral loyalty
1
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Herrmann, Andreas
Kumar, V.
Palmatier, Robert W.
Töpfer, Armin
Homburg, Christian
6
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Gwinner, Kevin P.
2
Habel, Johannes
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
Jarvis, Cheryl Burke
2
Jones, Eli
2
Jozic, Danijel
2
Kashmiri, Saim
2
Klarmann, Martin
2
Kozlenkova, Irina V.
2
Lee, Ju-Yeon
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Journal of the Academy of Marketing Science
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
20
Journal of marketing
18
Journal of international marketing
7
Journal of marketing research : JMR
7
Legends in marketing
7
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
SpringerLink / Bücher
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
MSI reports : working paper series
4
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Customer engagement marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Handbook of business-to-business marketing
2
Handbook of marketing strategy
2
Handbook of research on customer equity in marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing Science
2
Routledge studies in marketing
2
Springer Texts in Business and Economics
2
Springer eBook Collection / Business and Economics
2
Springer texts in business and economics
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Zeitschrift für Planung : ZP
2
AMS review : official publication of the Academy of Marketing Science
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
California management review
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
Edward Elgar E-Book Archive
1
Faculty & research / Insead : working paper series
1
Finanzwirtschaft
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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ECONIS (ZBW)
16
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1
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
2
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
5
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
6
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
7
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
8
Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
Saved in:
9
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
10
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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