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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Kumar, V."
~subject:"Innovationsmanagement"
~subject:"Marketing management"
~subject:"Relationship marketing"
~subject:"United States"
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Innovationsmanagement
Marketing management
Relationship marketing
United States
Beziehungsmarketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Marketingmanagement
5
Emerging economies
4
Schwellenländer
4
Customer engagement
3
Customer satisfaction
3
Emerging markets
3
Kundenzufriedenheit
3
Brand management
2
Customer integration
2
Customer value
2
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Innovation
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Kundenwert
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Market research
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Marktforschung
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Satisfaction
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Service experience
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Service quality
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Complexity management
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Consumer packaged goods
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11
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Kumar, V.
Palmatier, Robert W.
13
Morgan, Neil A.
10
Homburg, Christian
9
Scheer, Lisa K.
6
Lam, Son K.
5
Varadarajan, Rajan
5
Evans, Kenneth R.
4
Feng, Hui
4
Grewal, Dhruv
4
Hult, G. Tomas M.
4
Lusch, Robert F.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Arunachalam, S.
3
Calantone, Roger J.
3
Fang, Eric
3
Folse, Judith Anne Garretson
3
Gremler, Dwayne D.
3
Grégoire, Yany
3
Gupta, Shaphali
3
Katsikeas, Constantine S.
3
Kozlenkova, Irina V.
3
Krafft, Manfred
3
Lee, Ju-Yeon
3
Luo, Xueming
3
Mentzer, John T.
3
Miao, C. Fred
3
Ramaswami, Sridhar N.
3
Rubera, Gaia
3
Rust, Roland T.
3
Sharma, Amalesh
3
Sheth, Jagdish N.
3
Storbacka, Kaj
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Whitler, Kimberly A.
3
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Journal of the Academy of Marketing Science
Journal of marketing
15
Legends in marketing
10
Journal of marketing research : JMR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of international marketing
4
Journal of retailing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MIT sloan management review
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of service research : JSR
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
Palgrave Executive Essentials
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
Springer eBook Collection / Business and Management
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Routledge companion to strategic marketing
1
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ECONIS (ZBW)
11
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11
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1
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
2
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
5
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
6
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
7
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
8
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
9
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
10
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
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