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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand"
~subject:"Transnational corporation"
~subject:"United Kingdom"
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Transnational corporation
United Kingdom
International marketing
18
Internationales Marketing
18
Multinationales Unternehmen
6
Competitive advantage
4
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4
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1985
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Chang, Sue Ryung
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Diamantopoulos, Adamantios
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Hult, G. Tomas M.
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1
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Rubera, Gaia
1
Rugman, Alan M.
1
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Journal of the Academy of Marketing Science
International marketing review
30
Journal of international marketing
28
Journal of global marketing
14
International business review : the official journal of the European International Business Academy
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Management international review : mir ; journal of international business
10
Europäische Hochschulschriften / 5
9
Journal of business research : JBR
9
Journal of international consumer marketing
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
8
The journal of brand management : an international journal
8
Handbook of research in international marketing
7
Journal of euromarketing
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of emerging markets
5
Journal of world business : JWB
5
SpringerLink / Bücher
5
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
5
Gabler Edition Wissenschaft
4
Harvard business review : HBR
4
International journal of business and globalisation : IJBG
4
International journal of export marketing
4
Journal of business ethics : JOBE
4
Journal of international entrepreneurship
4
Journal of international management
4
Anxieties and management responses in international business
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Asia Pacific journal of marketing and logistics
3
Berichte aus der Betriebswirtschaft
3
Business history
3
Effects of globalization on the firm
3
Entrepreneurial business and economics review : EBER
3
International marketing ; Vol. V
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing communications
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
2
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
3
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
Saved in:
4
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
Saved in:
5
The regional and global competitiveness of multinational firms
Rugman, Alan M.
;
Oh, Chang Hoon
;
Lim, Dominic S. K.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 218-235
Persistent link: https://www.econbiz.de/10009524896
Saved in:
6
Reflections on international marketing : destructive regeneration and multinational firms
Cavusgil, S. Tamer
;
Cavusgil, Erin
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10009524898
Saved in:
7
Special issue: International competitiveness
Hult, G. Tomas M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009524902
Saved in:
8
An investigation of the cross-national determinants of customer satisfaction
Morgeson, Forrest V.
;
Mithas, Sunil
;
Keiningham, Timothy
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009012597
Saved in:
9
Marketing and the multinational : extending internalisation theory
Buckley, Peter J.
;
Casson, Mark
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 492-508
Persistent link: https://www.econbiz.de/10009297216
Saved in:
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