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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand management"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
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Brand management
Innovationsmanagement
Markenartikel
Social web
Markenführung
76
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
42
Markenimage
42
Brand
27
Beziehungsmarketing
12
Relationship marketing
12
Innovation
10
Advertising effects
9
Marketing management
9
Marketingmanagement
9
Social Web
9
Werbewirkung
9
New product development
7
Brand extension
6
Internet marketing
6
Markentransfer
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Branding
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
Kundenzufriedenheit
4
Success factor
4
Beschwerdemanagement
3
Brand architecture
3
Brand extensions
3
Capital income
3
Complaint management
3
Corporate reputation
3
Designation of origin
3
Einzelhandel
3
Emerging economies
3
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Undetermined
39
Free
6
Type of publication
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Article
76
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Glossary included
Working Paper
Article in journal
76
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
76
Author
All
Bayus, Barry L.
3
Homburg, Christian
3
Keller, Kevin Lane
3
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Diamantopoulos, Adamantios
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Jewell, Robert D.
2
Khamitov, Mansur
2
Kumar, V.
2
Mullins, Ryan
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Zhao, Yanhui
2
Ahearne, Michael
1
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Aravindakshan, Ashwin
1
Arens, Zachary G.
1
Bahadir, S. Cem
1
Baker, Thomas L.
1
Ballings, Michel
1
Barney, Jay B.
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Bergkvist, Lars
1
Beverland, Michael B.
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Brady, Michael K.
1
Breivik, Einar
1
Bucic, Tania
1
Cao, Zixia
1
Carson, Stephen J.
1
Chabowski, Brian R.
1
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Published in...
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Journal of the Academy of Marketing Science
Journal of business research : JBR
605
The journal of brand management : an international journal
561
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
106
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of marketing
82
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of advertising research
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
56
Business horizons
53
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
The marketing review
52
Journal of retailing
51
International journal of consumer studies
50
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ECONIS (ZBW)
76
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76
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
5
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
6
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
7
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
8
What brand do I use for my new product? : the impact of new product
branding
decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
9
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
10
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
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