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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Dienstleistungsmarketing"
~subject:"Institutionenökonomik"
~type_genre:"Article in journal"
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Dienstleistungsmarketing
Institutionenökonomik
Marketing theory
48
Marketingtheorie
48
Marketing
14
Beziehungsmarketing
11
Relationship marketing
11
Peter F. Drucker
10
Marketing management
7
Marketingmanagement
7
Service-Dominant Logic
7
Service-dominant logic
7
Bibliometrics
5
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Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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Erfolgsfaktor
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Kundenintegration
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Kundenwert
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Lusch, Robert F.
4
Vargo, Stephen L.
3
Crosno, Jody L.
1
Dahlstrom, Robert
1
Dalla Pozza, Ilaria
1
Gupta, Shaphali
1
Hsu, Maxwell K.
1
Kumar, V.
1
Liu, Sandra S.
1
Luo, Xueming
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Rajan, Bharath
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of service management
4
Marketing theory
4
Journal of business research : JBR
3
Journal of macromarketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Public management review
2
AMS review : official publication of the Academy of Marketing Science
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business venturing
1
Journal of business-to-business marketing
1
Journal of education for business
1
Journal of evolutionary economics
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management analytics
1
Journal of marketing management : MM
1
Journal of organizational change management
1
Journal of service theory and practice : JSTP
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Services marketing quarterly
1
The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
3
An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
Saved in:
4
A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10003725637
Saved in:
5
The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming
;
Hsu, Maxwell K.
;
Liu, Sandra S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
Saved in:
6
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
7
Why "service"?
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
Saved in:
8
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
Saved in:
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