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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Marketingmanagement
Viral marketing
Consumer behaviour
284
Konsumentenverhalten
284
Beziehungsmarketing
82
Relationship marketing
82
Brand management
54
Markenführung
54
Brand image
42
Markenimage
42
Brand
31
Markenartikel
30
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
Retail trade
23
USA
23
United States
23
Marketing management
22
Dienstleistungsqualität
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Emotion
14
Werbewirkung
14
Theorie
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Theory
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Market research
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Marktforschung
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62
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English
62
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Grewal, Dhruv
3
Kumar, V.
3
Noble, Stephanie M.
3
Biswas, Dipayan
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Petersen, J. Andrew
2
Ruyter, Ko de
2
Sheth, Jagdish N.
2
Verhoef, Peter C.
2
Wetzels, Martin
2
Abril Barrie, Carmen
1
Adjei, Mavis T.
1
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1
Albrecht, Carmen-Maria
1
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1
Aravindakshan, Ashwin
1
Arnold, Mark J.
1
Arora, Raj
1
Babakus, Emin
1
Bagga, Charan K.
1
Bagozzi, Richard P.
1
Baker, Julie
1
Bayón, Tomás
1
Beck, Joshua T.
1
Beckers, Sander F. M.
1
Beitelspacher, Lauren Skinner
1
Bendle, Neil T.
1
Bergkvist, Lars
1
Bleier, Alexander
1
Bodur, H. Onur
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Bohlmann, Jonathan D.
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1
Brannon, Daniel C.
1
Brasel, S. Adam
1
Brocato, E. Deanne
1
Burton, Scot
1
Calantone, Roger J.
1
Carlson, Brad D.
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
594
Journal of business research : JBR
306
Journal of retailing
143
International journal of retail & distribution management
125
The international review of retail, distribution and consumer research
121
Psychology & marketing
84
International journal of hospitality management
73
Journal of marketing communications
72
International journal of retail and distribution management
70
European journal of marketing : EJM
68
Journal of marketing
63
The journal of product & brand management
61
International journal of internet marketing and advertising : IJIMA
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Asia Pacific journal of marketing and logistics
53
International journal of electronic marketing and retailing : IJEMR
53
Marketing intelligence & planning
52
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Cogent business & management
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of strategic marketing
49
International journal of consumer studies
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
The journal of brand management : an international journal
45
The journal of consumer marketing
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
The journal of services marketing
43
Tourism management : research, policies, practice
42
Journal of marketing management : MM
41
European journal of operational research : EJOR
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of internet commerce
38
Journal of marketing research : JMR
36
Journal of promotion management : innovations in planning and applied research
36
Journal of travel and tourism marketing
35
Marketing letters : a journal of research in marketing
34
Information systems research : ISR
33
International journal of contemporary hospitality management
33
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ECONIS (ZBW)
62
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
5
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
6
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
7
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
8
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
9
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
10
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
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