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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Article"
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Einzelhandel
USA
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
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25
Online retailing
24
Online-Handel
24
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23
Dienstleistungsqualität
21
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21
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21
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Viral marketing
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Electronic Commerce
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Werbewirkung
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42
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Grewal, Dhruv
3
Biswas, Dipayan
2
Gremler, Dwayne D.
2
Noble, Stephanie M.
2
Albrecht, Arne Keno
1
Albrecht, Carmen-Maria
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Arora, Raj
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Badrinarayanan, Vishag
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1
Cadario, Romain
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Chandon, Pierre
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Christopher, Ranjit M.
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DeBerry-Spence, Benét
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1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
518
Journal of business research : JBR
177
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
International journal of retail & distribution management
138
Journal of retailing
134
The international review of retail, distribution and consumer research
110
Psychology & marketing
92
International journal of retail and distribution management
64
Journal of fashion marketing and management
64
International journal of consumer studies
58
The journal of consumer marketing
56
International journal of hospitality management
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
American journal of agricultural economics
48
International journal of electronic marketing and retailing : IJEMR
45
Journal of international consumer marketing
43
European journal of marketing : EJM
41
Journal of marketing
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The American economic review
40
Journal of marketing theory and practice
39
The journal of services marketing
38
European journal of operational research : EJOR
34
Asia Pacific journal of marketing and logistics
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
The journal of product & brand management
29
Journal of consumer behaviour : an international research review
28
Journal of food products marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of business ethics : JOBE
27
Marketing intelligence & planning
27
International journal of sport management and marketing : IJSMM
25
Applied economics
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Services marketing quarterly
24
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ECONIS (ZBW)
42
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
5
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
6
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
7
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
8
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
9
Consumer response to design variations in pay-what-you-want pricing
Christopher, Ranjit M.
;
Machado, Fernando S.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 879-898
Persistent link: https://www.econbiz.de/10012107340
Saved in:
10
Retail space invaders : when employees' invasion of customer space increases purchase intentions
Esmark, Carol L.
;
Noble, Stephanie M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 477-496
Persistent link: https://www.econbiz.de/10011879702
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