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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
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Innovationsmanagement
Markenartikel
Social web
Brand management
76
Markenführung
76
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
42
Markenimage
42
Brand
27
Beziehungsmarketing
12
Relationship marketing
12
Innovation
10
Advertising effects
9
Marketing management
9
Marketingmanagement
9
Social Web
9
Werbewirkung
9
New product development
7
Brand extension
6
Internet marketing
6
Markentransfer
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Branding
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
Kundenzufriedenheit
4
Success factor
4
Beschwerdemanagement
3
Brand architecture
3
Brand extensions
3
Capital income
3
Complaint management
3
Corporate reputation
3
Designation of origin
3
Einzelhandel
3
Emerging economies
3
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Online availability
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Undetermined
23
Free
3
Type of publication
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Article
37
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Glossary included
Working Paper
Article in journal
37
Language
All
English
37
Author
All
Brasel, S. Adam
2
Diamantopoulos, Adamantios
2
Heinberg, Martin
2
Keller, Kevin Lane
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Alden, Dana
1
Aravindakshan, Ashwin
1
Arens, Zachary G.
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bayus, Barry L.
1
Bei, Lien-ti
1
Berger, Axel
1
Beverland, Michael B.
1
Brady, Michael K.
1
Brexendorf, Tim Oliver
1
Bucic, Tania
1
Calantone, Roger J.
1
Cao, Zixia
1
Chandrasekaran, Deepa
1
Chen, Qimei
1
Dahl, Darren W.
1
Dunn, Lea
1
Fajardo, Tatiana M.
1
Fischer, Eileen
1
Folkes, Valerie S.
1
Giebelhausen, Michael D.
1
Gino, Francesca
1
Gips, James
1
Greene, Mallik
1
Grewal, Dhruv
1
Gruner, Richard L.
1
Hagtvedt, Henrik
1
Hamilton, Rebecca W.
1
Hanson, Sara
1
Haruvy, Ernan
1
He, Yi
1
Herrmann, Andreas
1
Homburg, Christian
1
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Published in...
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Journal of the Academy of Marketing Science
Journal of business research : JBR
307
The journal of brand management : an international journal
265
The journal of product & brand management
220
Journal of retailing and consumer services
174
European journal of marketing : EJM
61
Psychology & marketing
55
International journal of internet marketing and advertising : IJIMA
54
Asia Pacific journal of marketing and logistics
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing communications
49
Marketing intelligence & planning
47
Journal of marketing management : MM
45
Journal of promotion management : innovations in planning and applied research
44
Business horizons
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Marketing letters : a journal of research in marketing
35
European journal of marketing
34
International journal of hospitality management
34
Journal of promotion management : JPM
34
Journal of strategic marketing
34
International journal of advertising : the review of marketing communications
33
Journal of fashion marketing and management
33
Cogent business & management
32
International journal of consumer studies
32
Journal of international consumer marketing
30
The journal of consumer marketing
30
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Qualitative market research : an international journal
27
The IUP journal of brand management : IJBRM
27
International journal of market research : JMRS ; the journal of the Market Research Society
24
International marketing review
23
International journal of contemporary hospitality management
22
Journal of international marketing
22
Tourism management : research, policies, practice
22
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ECONIS (ZBW)
37
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
3
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
4
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
5
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
6
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
7
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
8
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
Saved in:
9
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
10
Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
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