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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
~subject:"Persönlichkeitspsychologie"
~subject:"Schätzung"
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Markenführung
Persönlichkeitspsychologie
Schätzung
Brand image
55
Markenimage
55
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
40
Brand
19
Markenartikel
19
Personality psychology
15
Beziehungsmarketing
13
Relationship marketing
13
Marketing management
10
Marketingmanagement
10
Advertising effects
7
Brand extension
7
Markentransfer
7
Werbewirkung
7
Brand equity
5
Innovation
5
Cognition
4
Customer satisfaction
4
Firm performance
4
Kognition
4
Kundenzufriedenheit
4
Social Web
4
Social web
4
Unternehmenserfolg
4
Arbeitsverhalten
3
Brand extensions
3
Customer loyalty
3
Designation of origin
3
Emotion
3
Erfolgsfaktor
3
Film industry
3
Filmwirtschaft
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Market research
3
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54
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54
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54
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English
54
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Brasel, S. Adam
2
Grewal, Dhruv
2
Khamitov, Mansur
2
McCullough, Heath
2
Monroe, Kent B.
2
Wolter, Jeremy S.
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Arnold, Mark J.
1
Baker, Thomas L.
1
Ballings, Michel
1
Baumeister, Christoph
1
Bearden, William O.
1
Bei, Lien-ti
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Blut, Markus
1
Bock, Dora E.
1
Bodur, H. Onur
1
Bolton, Lisa E.
1
Brady, Michael K.
1
Calantone, Roger J.
1
Carson, Stephen J.
1
Chabowski, Brian R.
1
Chang, Yaping
1
Chatterjee, Rabikar
1
Chen, Qimei
1
Cleeren, Kathleen
1
Cronin, J. J.
1
Crosno, Jody L.
1
Dahl, Darren W.
1
Dekimpe, Marnik G.
1
Delre, Sebastiano A.
1
Diamantopoulos, Adamantios
1
Dickson, Peter R.
1
Dunn, Lea
1
Eisend, Martin
1
Enkawa, Takao
1
Esmark, Carol L.
1
Fajardo, Tatiana M.
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
558
The journal of product & brand management
290
The journal of brand management : an international journal
287
Journal of retailing and consumer services
228
Discussion paper series / IZA
219
Journal of vocational behavior
185
Journal of business ethics : JOBE
141
International journal of hospitality management
131
Psychology & marketing
130
IZA Discussion Paper
112
Journal of business and psychology
107
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
107
Journal of consumer research : JCR ; an interdisciplinary bimonthly
104
European journal of marketing : EJM
101
Journal of career development
100
International journal of selection and assessment
88
Working paper / National Bureau of Economic Research, Inc.
88
Journal of economic psychology : research in economic psychology and behavioral economics
87
Asia Pacific journal of marketing and logistics
85
Cogent business & management
83
SpringerLink / Bücher
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Journal of marketing communications
81
NBER working paper series
81
Tourism management : research, policies, practice
77
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
75
Human relations
73
Marketing intelligence & planning
72
NBER Working Paper
70
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
70
Journal of managerial psychology
67
Journal of economic behavior & organization : JEBO
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Academy of Management journal : AMJ
63
Journal of strategic marketing
63
Journal of business venturing
62
Marketing letters : a journal of research in marketing
62
Journal of international consumer marketing
61
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
61
Human performance
60
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ECONIS (ZBW)
54
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1
How has the effect of brand
personality
on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
2
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
3
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
4
More than money : establishing the importance of a sense of purpose for salespeople
Good, Valerie
;
Hughes, Douglas E.
;
Wang, Hao
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 272-295
Persistent link: https://www.econbiz.de/10012819757
Saved in:
5
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
6
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
7
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
8
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
9
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
10
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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