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~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"Loyalty"
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Beziehungsmarketing
27
Relationship marketing
27
Consumer behaviour
21
Konsumentenverhalten
21
Kundenbindungsprogramm
13
Loyalty program
13
Customer loyalty
8
Customer satisfaction
8
Kundenzufriedenheit
8
Customer retention
5
Kundenbindung
5
Loyalty
5
Dienstleistungsqualität
4
Lieferantenmanagement
4
Loyalty programs
4
Marketing management
4
Marketingmanagement
4
Meta-Analyse
4
Meta-analysis
4
Service quality
4
Supplier relationship management
4
Brand loyalty
3
Brand management
3
Confidence
3
Customer relationship management
3
Markenführung
3
Markentreue
3
Reward programs
3
Social Web
3
Social web
3
Behavioral loyalty
2
Brand
2
Brand image
2
Customer value
2
Einzelhandel
2
Firm performance
2
Internet marketing
2
Kundenwert
2
Markenartikel
2
Markenimage
2
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35
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English
35
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Palmatier, Robert W.
4
Kumar, V.
3
Steinhoff, Lena
3
Giebelhausen, Michael
2
Henderson, Conor M.
2
Verhoef, Peter C.
2
Voorhees, Clay M.
2
Ahearne, Michael
1
Arunachalam, S.
1
Aurier, Philippe
1
Bagga, Charan K.
1
Beck, Jonathan M.
1
Beck, Joshua T.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bhagwat, Yashoda
1
Bijmolt, Tammo H. A.
1
Bill, Fabian
1
Bitner, Mary Jo
1
Blut, Markus
1
Bock, Dora E.
1
Brown, Stephen Walter
1
Brüggen, Elisabeth C.
1
Carrillat, François A.
1
Chaudhuri, Malika
1
Dorotic, Matilda
1
Enkawa, Takao
1
Evanschitzky, Heiner
1
Feurer, Sven
1
Fok, Dennis
1
Folse, Judith Anne Garretson
1
Franco, José
1
Frank, Björn
1
Gallan, Andrew S.
1
Gao, Huachao
1
Gremler, Dwayne D.
1
Gwinner, Kevin P.
1
Hanson, Sara
1
Harmeling, Colleen M.
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
215
Journal of business research : JBR
145
International journal of hospitality management
79
Journal of travel and tourism marketing
63
Cogent business & management
51
The service industries journal
50
Journal of hospitality marketing & management
45
Cogent Business & Management
41
SpringerLink / Bücher
41
The journal of brand management : an international journal
41
Tourism management : research, policies, practice
40
Asia Pacific journal of marketing and logistics
39
The journal of product & brand management
39
The journal of services marketing
38
European journal of marketing : EJM
35
International journal of contemporary hospitality management
35
Journal of retailing
31
Services marketing quarterly
31
Journal of strategic marketing
30
Psychology & marketing
30
Journal of Business Research
28
International journal of retail & distribution management
27
Marketing letters : a journal of research in marketing
27
The international review of retail, distribution and consumer research
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Marketing intelligence & planning
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Service business
24
The international journal of bank marketing : IJBM
24
Tourism management perspectives : TMP
24
Australasian marketing journal
23
Journal of Asian finance, economics and business : JAFEB
23
MPRA Paper
22
Marketing Science
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
NBER working paper series
21
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
21
Journal of Business Ethics
20
Journal of marketing analytics : JMA
20
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ECONIS (ZBW)
35
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1
40 years of
loyalty
programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
2
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail
loyalty
program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
3
Brand-generated social media content and its differential impact on
loyalty
program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
4
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand
loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
5
An emerging theory of
loyalty
program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
6
Synergistic and cannibalization effects in a partnership
loyalty
program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
7
The effects of
loyalty
program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
8
How does power distance belief impact consumers' responses to demotion in hierarchical
loyalty
programs? : the dual processes of monetary and psychological losses
Gao, Huachao
;
Zhang, Yinlong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 822-840
Persistent link: https://www.econbiz.de/10013389439
Saved in:
9
Not the relationship type? :
loyalty
propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
10
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
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