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~isPartOf:"Journal of the Academy of Marketing Science"
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Product design
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3
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Consumer behaviour
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Antioco, Michael
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Hoyer, Wayne D.
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Jewell, Robert D.
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Joiner, Christopher
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Labrecque, Lauren I.
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Micheli, Pietro
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Mills, Adam
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Journal of the Academy of Marketing Science
International journal of product development : IJPD
155
International journal of production research
155
International journal of production economics
68
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
47
Management science : journal of the Institute for Operations Research and the Management Sciences
42
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
32
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Europäische Hochschulschriften / 5
23
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
The journal of industrial economics
21
Beiträge zum Produkt-Marketing
20
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
SpringerLink / Bücher
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
California management review
15
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
CORE discussion paper : DP
14
International journal of agile systems and management : IJASM
14
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ECONIS (ZBW)
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1
How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas
;
Pečornik, Nina
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047772
Saved in:
2
Contained : why it's better to display some products without a package
Szocs, Courtney
;
Williamson, Sara
;
Mills, Adam
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 131-146
Persistent link: https://www.econbiz.de/10012819748
Saved in:
3
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
4
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
Saved in:
5
Integrating service and design : the influences of organizational and communication factors on relative product and service characteristics
Antioco, Michael
;
Moenaert, Rudy K.
;
Feinberg, Richard A.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 501-521
Persistent link: https://www.econbiz.de/10003800583
Saved in:
6
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
Saved in:
7
An investigation of consumer product warranties as market signals of product reliability
Kelley, Craig A.
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 72-78
Persistent link: https://www.econbiz.de/10001062768
Saved in:
8
Product life cycles of durable goods for the home
Schultz, Stanley R.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10001045563
Saved in:
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