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~isPartOf:"Journal of travel and tourism marketing"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
43
Virales Marketing
43
Consumer behaviour
27
Konsumentenverhalten
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Holiday behaviour
20
Urlaubsverhalten
20
Social Web
16
Social web
16
Internet marketing
15
Online-Marketing
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Customer satisfaction
14
Kundenzufriedenheit
14
Tourism
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Tourismus
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Dienstleistungsqualität
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Service quality
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Hotel industry
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Hotellerie
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Tourism marketing
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Tourismusmarketing
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Beziehungsmarketing
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Online retailing
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Online-Handel
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Relationship marketing
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Han, Heesup
4
Law, Chun Hung Roberts
3
Hsu, Maxwell K.
2
Khan, Mahmood A.
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Lee, Kyuho
2
Schuckert, Markus
2
Wong, IpKin Anthony
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Akar, Erkan
1
Baah, Nancy Grace
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Browning, Victoria
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Butt, Irfan
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Cantoni, Lorenzo
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Chen, Chihchien
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Chen, Joseph
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Chen, Wenbo
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Croy, Glen
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De Pietro, Marianna
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Deng, Lingfei
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Ding, Xiaojie
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Fakharyan, Meysam
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Gao, Baojun
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Ghosh, Tathagata
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Hua, Nan
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Huang, Chung-Ching
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Hwang, Jinsoo
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Inversini, Alessandro
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Jiang, Xiangmei
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Joun, Youhee
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Journal of travel and tourism marketing
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
43
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1
How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? : a study on three gastronomy cities
Akar, Erkan
;
Ögel, İlkin Yaran
;
Medetoğlu, Birgül
- In:
Journal of travel and tourism marketing
41
(
2024
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10015049481
Saved in:
2
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
3
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Seo, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 639-652
Persistent link: https://www.econbiz.de/10014447620
Saved in:
4
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
5
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
6
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
7
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
Saved in:
8
The effect of trust on value on travel websites : enhancing well-being and word-of-mouth among the elderly
Kim, Joonhyeong Joseph
;
Nam, Minjung
;
Kim, Insin
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012179365
Saved in:
9
Managing negative online accommodation reviews : evidence from the Cook Islands
Mate, Mani Jeremiah
;
Trupp, Alexander
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 627-644
Persistent link: https://www.econbiz.de/10012179450
Saved in:
10
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
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