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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand management"
~subject:"Online-Handel"
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Brand management
Online-Handel
Tourism marketing
202
Tourismusmarketing
202
Consumer behaviour
200
Konsumentenverhalten
200
Holiday behaviour
144
Urlaubsverhalten
144
Internet marketing
138
Online-Marketing
138
Theorie
137
Theory
137
Destination management
117
Destinationsmanagement
117
Tourism
114
Tourismus
114
Beziehungsmarketing
110
Relationship marketing
110
Social Web
85
Social web
85
Tourism industry
83
Tourismuswirtschaft
83
Brand image
79
Markenimage
79
Marketing management
75
Marketingmanagement
75
Lieferantenmanagement
73
Supplier relationship management
73
Viral marketing
72
Virales Marketing
72
Customer satisfaction
68
Kundenzufriedenheit
68
Preismanagement
67
Pricing strategy
67
Distribution channel
64
Vertriebsweg
64
Online retailing
62
Lieferkette
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Bell, David R.
3
Gallino, Santiago
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Gao, Fei
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Moreno, Antonio
3
Aitken, Robert
2
Campelo, Adriana
2
Dolnicar, Sara
2
Ert, Eyal
2
Fleischer, Aliza
2
Gnoth, Juergen
2
King, Ceridwyn
2
Law, Chun Hung Roberts
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Perdue, Richard R.
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Talukdar, Debabrata
2
Wu, Luorong
2
Abhishek, Vibhanshu
1
Agarwal, Ritu
1
Agrawal, Vishal V.
1
Akturk, M. Serkan
1
Andéhn, Mikael
1
Angell, Rob
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Assaf, A. Georges
1
Aulet, Silvia
1
Aydin, Goker
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Bart, Yakov
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1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
711
The journal of brand management : an international journal
562
Journal of retailing and consumer services
471
The journal of product & brand management
391
SpringerLink / Bücher
275
International journal of hospitality management
142
European journal of marketing : EJM
132
Psychology & marketing
127
Asia Pacific journal of marketing and logistics
125
Journal of strategic marketing
121
Industrial marketing management : the international journal for industrial and high-tech firms
119
Journal of marketing communications
117
Marketing intelligence & planning
114
Journal of marketing management : MM
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
International journal of internet marketing and advertising : IJIMA
101
Journal of retailing
98
Journal of marketing
95
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
89
Springer eBook Collection
87
Tourism management : research, policies, practice
85
Cogent business & management
81
International journal of retail & distribution management
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Journal of international consumer marketing
79
Marketing letters : a journal of research in marketing
79
International journal of electronic marketing and retailing : IJEMR
78
Journal of promotion management : innovations in planning and applied research
76
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Journal of fashion marketing and management
73
International journal of advertising : the review of marketing communications
72
International journal of contemporary hospitality management
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of advertising research
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
69
Journal of promotion management : JPM
69
Innovatives Markenmanagement
68
International journal of consumer studies
68
Qualitative market research : an international journal
67
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ECONIS (ZBW)
118
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1
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
4
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
5
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
6
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
7
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
8
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
9
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
10
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
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