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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marketing management"
~subject:"Online-Handel"
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Search: subject:"MARKETING"
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Marketing management
Online-Handel
Tourism marketing
202
Tourismusmarketing
202
Consumer behaviour
200
Konsumentenverhalten
200
Holiday behaviour
144
Urlaubsverhalten
144
Internet marketing
138
Online-Marketing
138
Theorie
137
Theory
137
Destination management
117
Destinationsmanagement
117
Tourism
114
Tourismus
114
Beziehungsmarketing
110
Relationship marketing
110
Social Web
85
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85
Tourism industry
83
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83
Brand image
79
Markenimage
79
Marketingmanagement
75
Lieferantenmanagement
73
Supplier relationship management
73
Viral marketing
72
Virales Marketing
72
Customer satisfaction
68
Kundenzufriedenheit
68
Preismanagement
67
Pricing strategy
67
Distribution channel
64
Vertriebsweg
64
Online retailing
62
Brand management
58
Lieferkette
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Bell, David R.
3
Gallino, Santiago
3
Gao, Fei
3
Moreno, Antonio
3
Agarwal, Ritu
2
Boulding, William
2
Choi, Seung-chan
2
Christen, Markus
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Dolnicar, Sara
2
Eliashberg, Jehoshua
2
Ert, Eyal
2
Fesenmaier, Daniel R.
2
Fleischer, Aliza
2
Harker, Patrick T.
2
Kuruzovich, Jason
2
Laesser, Christian
2
Law, Chun Hung Roberts
2
Raju, Jagmohan Singh
2
Robinson, William Thomas
2
Shen, Qiaowei
2
Sriram, S.
2
Steinberg, Richard H.
2
Subramanian, Upender
2
Villas-Boas, J. Miguel
2
Viswanathan, Siva
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Xiang, Zheng
2
Zhang, Z. John
2
Abhishek, Vibhanshu
1
Agrawal, Vishal V.
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Angell, Rob
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Aydin, Goker
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Babar, Yash
1
Backman, Kenneth
1
Balachander, Subramanian
1
Baloglu, Seyhmus
1
Balseiro, Santiago R.
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
440
Journal of retailing and consumer services
280
Industrial marketing management : the international journal for industrial and high-tech firms
259
Journal of strategic marketing
207
SpringerLink / Bücher
191
European journal of marketing : EJM
137
Journal of marketing management : MM
131
Journal of the Academy of Marketing Science
121
Journal of marketing communications
117
Europäische Hochschulschriften / 5
114
Journal of marketing
114
The journal of business & industrial marketing
111
Marketing intelligence & planning
96
Gabler Edition Wissenschaft
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Springer eBook Collection
80
Journal of retailing
77
Lehrbuch
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
International journal of hospitality management
69
Asia Pacific journal of marketing and logistics
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
International journal of electronic marketing and retailing : IJEMR
66
International journal of internet marketing and advertising : IJIMA
66
Information systems research : ISR
61
The journal of brand management : an international journal
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Cogent business & management
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
Business horizons
56
Electronic commerce research
54
International journal of retail & distribution management
54
International journal of technology marketing : IJTMkt
54
Journal of global marketing
54
Psychology & marketing
52
The marketing review
52
European journal of operational research : EJOR
51
Journal of marketing research : JMR
51
The journal of product & brand management
51
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ECONIS (ZBW)
136
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1
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136
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1
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
4
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
5
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
6
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
7
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
8
A model of product line
marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
9
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
10
Consumer online search with partially revealed information
Gu, Chris
;
Wang, Yike
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4215-4235
Persistent link: https://www.econbiz.de/10013369043
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