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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Marketing management"
~subject:"Tourism marketing"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Marketing management
Tourism marketing
USA
Brand image
73
Markenimage
73
Tourismusmarketing
61
Destination management
52
Destinationsmanagement
52
Brand management
38
Holiday behaviour
38
Markenführung
38
Urlaubsverhalten
38
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30
Herkunftsbezeichnung
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destination image
28
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24
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Tourism
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Tourismus
19
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15
Relationship marketing
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9
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9
Internet marketing
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Online-Marketing
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Brand
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Hotel industry
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Markenartikel
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Viral marketing
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Virales Marketing
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destination branding
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Emotion
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International tourism
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Internationaler Tourismus
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63
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Article in journal
Aufsatz in Zeitschrift
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English
63
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Stylidis, Dimitrios
4
Li, Xiang
3
Stepchenkova, Svetlana
3
Assaker, Guy
2
Dolnicar, Sara
2
Gnoth, Juergen
2
Kim, Hany
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Tung, Vincent Wing Sun
2
Wang, Ying
2
Aitken, Robert
1
Alaei, Ali Reza
1
Andéhn, Mikael
1
Apostolopoulou, Artemisia
1
Assaf, A. Georges
1
Barbieri, Carla
1
Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Bastiaansen, Marcel
1
Beckman, Eric
1
Bekk, Magdalena
1
Beldona, Srikanth
1
Belhassen, Yaniv
1
Benckendorff, Pierre
1
Bennett, Marion
1
Biran, Avital
1
Boksberger, Philipp
1
Bose, Sunny
1
Bregoli, Ilenia
1
Buckley, Ralf
1
Bui, Vinh
1
Butler, Richard
1
Campelo, Adriana
1
Cano Guervos, R. A.
1
Castañeda García, J. Alberto
1
Chekalina, Tatiana
1
Chen, Chun-Chu
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
87
The journal of brand management : an international journal
84
Tourism management : research, policies, practice
80
Journal of travel and tourism marketing
72
The journal of product & brand management
61
Journal of retailing and consumer services
37
Tourism management perspectives : TMP
35
Tourism analysis : an interdisciplinary tourism & hospitality journal
34
European journal of marketing : EJM
33
Journal of strategic marketing
32
Journal of destination marketing & management
29
Journal of marketing management : MM
27
Psychology & marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
24
Journal of vacation marketing
22
Journal of marketing
21
Journal of vacation marketing : an international journal
21
Journal of marketing communications
20
International journal of hospitality management
19
Journal of advertising research
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Cogent business & management
17
International marketing review
16
Journal of fashion marketing and management
16
Journal of the Academy of Marketing Science
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Asia Pacific journal of marketing and logistics
14
International journal of leisure and tourism marketing : IJLTM
14
Journal of marketing theory and practice
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of hospitality and tourism insights
13
Journal of promotion management : JPM
13
Marketing intelligence & planning
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
The journal of consumer marketing
13
The marketing review
13
Business horizons
12
International journal of advertising : the quarterly review of marketing communications
12
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ECONIS (ZBW)
63
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63
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1
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
4
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
5
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
6
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
7
Tourist mental health drives destination choice, marketing, and matching
Cooper, Mary-Ann
;
Buckley, Ralf
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 786-799
Persistent link: https://www.econbiz.de/10012880657
Saved in:
8
Small changes make a big difference : the impact of visual symbol color lightness on destination image
He, Yun
;
Li, Xiao
;
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
Saved in:
9
Authenticity and product geography in the making of the agritourism destination
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1282-1300
Persistent link: https://www.econbiz.de/10012593216
Saved in:
10
Destination extension : a faster route to fame for the emerging destination brands?
Kim, Hany
;
Stepchenkova, Svetlana
;
Yilmaz, Semih
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 440-458
Persistent link: https://www.econbiz.de/10011983310
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