//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
73
Markenimage
73
Tourism marketing
61
Tourismusmarketing
61
Destination management
52
Destinationsmanagement
52
Brand management
38
Holiday behaviour
38
Markenführung
38
Urlaubsverhalten
38
Designation of origin
30
Herkunftsbezeichnung
30
destination image
28
Tourism destination
24
Tourismusregion
24
Consumer behaviour
20
Konsumentenverhalten
20
Tourism
19
Tourismus
19
Beziehungsmarketing
15
Relationship marketing
15
Customer satisfaction
9
Kundenzufriedenheit
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Brand
7
Hotel industry
7
Hotellerie
7
Markenartikel
7
Viral marketing
7
Virales Marketing
7
destination branding
7
Emotion
6
International tourism
6
Internationaler Tourismus
6
Place marketing
5
Standortmarketing
5
Tourism research
5
more ...
less ...
Online availability
All
Undetermined
48
Free
4
Type of publication
All
Article
85
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
85
Case study
1
Fallstudie
1
Language
All
English
85
Author
All
Stylidis, Dimitrios
4
Dolnicar, Sara
3
Gnoth, Juergen
3
Li, Xiang
3
Stepchenkova, Svetlana
3
Aitken, Robert
2
Assaf, A. Georges
2
Assaker, Guy
2
Campelo, Adriana
2
Grün, Bettina
2
Hanks, Lydia
2
Kim, Hany
2
King, Ceridwyn
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Loureiro, Sandra Maria Correia
2
Perdue, Richard R.
2
Petrick, James F.
2
Reichel, Arie
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Tung, Vincent Wing Sun
2
Wang, Ying
2
Xu, Honggang
2
Zhang, Hui
2
Alaei, Ali Reza
1
Ali, Faizan
1
Andéhn, Mikael
1
Apostolopoulou, Artemisia
1
Aulet, Silvia
1
Baloglu, Seyhmus
1
Barbieri, Carla
1
Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Bastiaansen, Marcel
1
Beckman, Eric
1
Bekk, Magdalena
1
Beldona, Srikanth
1
Belhassen, Yaniv
1
more ...
less ...
Published in...
All
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
785
The journal of brand management : an international journal
659
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of retailing
70
more ...
less ...
Source
All
ECONIS (ZBW)
85
Showing
1
-
10
of
85
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
A model for brand personality word embedding : identifying UNESCO World Heritage personality categories
Hassan, Mohamed Abdalla Elsayed
;
Zerva, Konstantina
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10014581697
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
6
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
7
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
8
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
9
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
10
Tourist mental health drives destination choice, marketing, and matching
Cooper, Mary-Ann
;
Buckley, Ralf
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 786-799
Persistent link: https://www.econbiz.de/10012880657
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->