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Search: subject_exact:"Internationales Marketing"
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International marketing
15
Internationales Marketing
15
International market entry
5
Internationaler Markteintritt
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Multinationales Unternehmen
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Transnational corporation
5
Export
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Globalisierung
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Bai, Wensong
1
Baldauf, Artur
1
Baumgarth, Carsten
1
Blesa, Andreu
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Bouncken, Ricarda B.
1
Bradley, Frank
1
Brouthers, Keith D.
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Calantone, Roger J.
1
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1
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Doh, Jonathan P.
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Ganal, Benjamin
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1
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Kusi, Samuel Yaw
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Ma, Hao
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Martín Martín, Oscar
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McCarthy, Daniel J.
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Navarro García, Antonio
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Novicevic, Milorad M.
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Okazaki, Shintaro
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Patzelt, Holger
1
Puffer, Sheila M.
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Journal of world business : JWB
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
39
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
15
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1
Foreign market entry knowledge and international performance : the mediating role of international market selection and network capability
Martín Martín, Oscar
;
Chetty, Sylvie K.
;
Bai, Wensong
- In:
Journal of world business : JWB
57
(
2022
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013191134
Saved in:
2
How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw
;
Gabrielsson, Peter
;
Baumgarth, Carsten
- In:
Journal of world business : JWB
57
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
Saved in:
3
Which export channels provide real options to SMEs?
Ipsmiller, Edith
;
Brouthers, Keith D.
;
Dikova, Desislava
- In:
Journal of world business : JWB
56
(
2021
)
6
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013271552
Saved in:
4
New venture adaptation in international markets : a goal orientation theory perspective
Domurath, Anne
;
Coviello, Nicole
;
Patzelt, Holger
; …
- In:
Journal of world business : JWB
55
(
2020
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012168950
Saved in:
5
Export strategy, export intensity and learning : integrating the resource perspective and institutional perspective
Wang, Wei
;
Ma, Hao
- In:
Journal of world business : JWB
53
(
2018
)
4
,
pp. 581-592
Persistent link: https://www.econbiz.de/10011871505
Saved in:
6
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
7
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
8
International new ventures as "small multinationals" : the importance of marketing capabilities
Ripollés Meliá, María
;
Blesa, Andreu
- In:
Journal of world business : JWB
47
(
2012
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10009517189
Saved in:
9
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.
;
Yalcinkaya, Goksel
;
Calantone, Roger J.
- In:
Journal of world business : JWB
45
(
2010
)
3
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
Saved in:
10
Implications of perceived competetive advantages, adaptaion of marketing tatics and export commitment on export performance
Navarro García, Antonio
;
Losada, Fernando
;
Ruzo, Emilio
; …
- In:
Journal of world business : JWB
45
(
2010
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10003926903
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