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~isPartOf:"Kredit und Kapital"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Subject
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Theorie
130
Theory
130
Consumer behaviour
106
Internet marketing
84
Online-Marketing
84
Lieferantenmanagement
71
Supplier relationship management
71
Preismanagement
61
Pricing strategy
61
Distribution channel
60
Marketing management
60
Marketingmanagement
60
Vertriebsweg
60
Beziehungsmarketing
57
Lieferkette
57
Supply chain
57
marketing
53
Online retailing
43
Online-Handel
43
Social Web
39
Social web
39
E-commerce
37
Einzelhandel
37
Electronic Commerce
37
Retail trade
37
Advertising
36
Werbung
36
Game theory
35
Spieltheorie
35
Operations Research
31
Operations research
31
Viral marketing
31
Virales Marketing
31
pricing
31
USA
28
United States
28
Auction theory
26
Auktionstheorie
26
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4
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Article
146
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1
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Article in journal
147
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147
Collection of articles of several authors
1
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1
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English
145
German
2
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Ghose, Anindya
4
Netessine, Serguei
4
Dukes, Anthony
3
Kim, Sang Hyun
3
Ovchinnikov, Anton
3
Ahmadi, Reza H.
2
Allon, Gad
2
Bassamboo, Achal
2
Bell, David R.
2
Bradlow, Eric T.
2
Bruhn, Manfred
2
Chintagunta, Pradeep K.
2
Choe, Chongwoo
2
Cohen, Morris A.
2
Dasu, Sriram
2
Ertekin, Necati
2
Gallino, Santiago
2
Gao, Fei
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Jain, Dipak
2
Krishnan, Ramayya
2
Li, Beibei
2
Moreno, Antonio
2
Popescu, Ioana
2
Raju, Jagmohan Singh
2
Sahin, Ozge
2
Singh, Siddharth S.
2
Subramanian, Upender
2
Sudhir, K.
2
Thomadsen, Raphael
2
Wang, Ruxian
2
Wilbur, Kenneth C.
2
Yu, Qiuping
2
Adelman, Daniel
1
Aflaki, Sam
1
Agarwal, Ritu
1
Agrawal, Vishal V.
1
Ahearne, Michael
1
Ajorlou, Amir
1
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Kredit und Kapital
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,399
Journal of retailing and consumer services
1,091
Industrial marketing management : the international journal for industrial and high-tech firms
887
SpringerLink / Bücher
461
International journal of hospitality management
459
The journal of business & industrial marketing
360
The journal of product & brand management
338
The journal of brand management : an international journal
331
The journal of services marketing
302
Psychology & marketing
300
Journal of the Academy of Marketing Science
272
Journal of strategic marketing
259
Journal of marketing
257
Asia Pacific journal of marketing and logistics
254
The service industries journal
251
Journal of travel and tourism marketing
230
European journal of marketing : EJM
225
Journal of marketing management : MM
222
Journal of marketing communications
221
Marketing intelligence & planning
208
Journal of retailing
206
Journal of marketing research : JMR
204
International journal of contemporary hospitality management
199
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
198
Cogent business & management
194
Tourism management : research, policies, practice
194
International journal of internet marketing and advertising : IJIMA
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
177
Journal of hospitality marketing & management
176
Gabler Edition Wissenschaft
171
Marketing letters : a journal of research in marketing
171
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
160
The international review of retail, distribution and consumer research
158
Journal of service research : JSR
157
International journal of electronic customer relationship management : IJECRM
155
Journal of business-to-business marketing
155
International journal of retail & distribution management
151
Journal of service management
151
International journal of consumer studies
144
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ECONIS (ZBW)
147
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1
Information nudges and self-control
Mariotti, Thomas
;
Schweizer, Nikolaus
;
Szech, Nora
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2182-2197
Persistent link: https://www.econbiz.de/10014305392
Saved in:
2
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
3
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
4
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
5
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
6
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
7
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
8
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
9
Consumer online search with partially revealed information
Gu, Chris
;
Wang, Yike
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4215-4235
Persistent link: https://www.econbiz.de/10013369043
Saved in:
10
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
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