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~isPartOf:"Legends in marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Rao, Vithala R."
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Marketing theory
13
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13
Naresh K. Malhotra
8
Advertising effects
6
Werbewirkung
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
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Marketingmanagement
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Paul E. Green
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Brand image
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Conjoint analysis
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Advertising
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Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Rao, Vithala R.
Sheth, Jagdish N.
65
Esch, Franz-Rudolf
12
Hunt, Shelby D.
11
Kotler, Philip
11
Kumar, V.
11
Bruhn, Manfred
9
Wind, Yoram
9
Wagner, Udo
8
Bauer, Hans H.
7
Green, Paul E.
7
Krishnan, Balaji C.
7
Swoboda, Bernhard
7
Walsh, Gianfranco
7
Wiedmann, Klaus-Peter
7
Zaltman, Gerald
7
Grönroos, Christian
6
Herrmann, Andreas
6
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5
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4
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4
Schramm-Klein, Hanna
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Voeth, Markus
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Albers, Sönke
3
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Dichtl, Erwin
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Germelmann, Claas Christian
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Klapper, Daniel
3
Roth, Stefan
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Varadarajan, Rajan
3
Wagner, Gerhard
3
Andreasen, Alan R.
2
Auer-Srnka, Katharina J.
2
Bambauer-Sachse, Silke
2
Batt, Verena
2
Bayón, Tomás
2
Becker, Jan U.
2
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Legends in marketing
Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
25
Review of marketing research
16
Lehrbuch
11
Springer eBook Collection
11
Jahrbuch der Absatz- und Verbrauchsforschung
10
Journal of business research : JBR
8
SAGE library in marketing
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Springer eBook Collection / Business and Economics
7
essentials
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Journal of business economics : JBE
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Der Markt : international journal of marketing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Studienwissen kompakt
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Review of Marketing Research Ser.
4
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Essentials
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Reihe: Marketing
3
Transfer : Zeitschrift für Kommunikation und Markenmanagement
3
BTE-Fachdokumentation
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Kundenzentrierte Unternehmensführung
2
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ECONIS (ZBW)
26
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1
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26
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1
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
2
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
3
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos
Brauckmann, Nadine
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 32-65
Persistent link: https://www.econbiz.de/10014437780
Saved in:
4
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
5
Management information systems, technology, and
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
6
Increasing the effectiveness of benefit arguments : a regulatory fit perspective
Gierl, Heribert
;
Pagel, Sabine
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10009514756
Saved in:
7
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
8
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
9
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
10
International and cross-cultural
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
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