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~isPartOf:"Legends in marketing"
~isPartOf:"wi - Wirtschaft"
~person:"Ambler, Tim"
~person:"Kotler, Philip"
~person:"Skuba, Charles J."
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Ambler, Tim
Kotler, Philip
Skuba, Charles J.
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Legends in marketing
wi - Wirtschaft
The evolution of nonprofit marketing
3
Nonprofit marketing : sectoral applications
2
Macromarketing - a global focus ; Vol. 4
1
The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
3
Broadening the concept and applications of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
4
Marketing in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
5
Globalization and international marketing competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
Saved in:
6
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
7
Improving the role and practice of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
Saved in:
8
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
9
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
10
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
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