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~isPartOf:"Legends in marketing"
~person:"Blattberg, Robert C."
~person:"Coughlan, Anne T."
~person:"Kotler, Philip"
~person:"Narver, John C."
~person:"Skuba, Charles J."
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Search: person:"Kotler, Philip"
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Marketing
10
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Gerald Zaltman
1
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Blattberg, Robert C.
Coughlan, Anne T.
Kotler, Philip
Narver, John C.
Skuba, Charles J.
Andreasen, Alan R.
2
Sheth, Jagdish N.
2
Varadarajan, Rajan
2
Zaltman, Gerald
2
Achrol, Ravi S.
1
Ambler, Tim
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Bagozzi, Richard P.
1
Barwise, Patrick
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Bayus, Barry L.
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Bloom, Paul N.
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Legends in marketing
Journal of marketing
15
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / BĂĽcher
5
Erfolgreich mit den GroĂźen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
3
Broadening the concept and applications of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
4
Marketing in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
5
Globalization and international marketing competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
Saved in:
6
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
7
Improving the role and practice of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
Saved in:
8
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
9
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
10
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
Saved in:
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