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~isPartOf:"Legends in marketing"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
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Marketing theory
18
Marketingtheorie
18
Paul E. Green
7
Marketing management
5
Marketingmanagement
5
Theorie
5
Theory
5
Consumer behaviour
4
Konsumentenverhalten
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Marketing
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Beziehungsmarketing
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Gerald Zaltman
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Jagdish N. Sheth
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Naresh K. Malhotra
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Sheth, Jagdish N.
22
Green, Paul E.
7
Rao, Vithala R.
4
Wind, Yoram
4
Monroe, Kent B.
3
Hauser, John R.
2
Krishnan, Balaji C.
2
Malhotra, Naresh K.
2
Moskowitz, Howard R.
2
Zaltman, Gerald
2
Arabie, Phipps
1
Bradlow, Eric T.
1
Carmone, Frank J.
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Ding, Min
1
Grönroos, Christian
1
Huber, Joel
1
Hunt, Shelby D.
1
Jain, Arun K.
1
Jaworski, Bernard J.
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
Krieger, Abba M.
1
Kukar-Kinney, Monika
1
Kumar, V.
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Lutz, Richard J.
1
Mazumdar, Tridib
1
Meyer, Robert J.
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Ofir, Chezy
1
Reibstein, David J.
1
Srinivasan, V.
1
Steckel, Joel H.
1
Toubia, Olivier
1
Wedel, Michel
1
Yadav, Manjit S.
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Legends in marketing
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
76
Dissertation Series CentER
73
Economic studies
57
Tinbergen Institute research series
56
Gabler Edition Wissenschaft
55
PhD series / Copenhagen Business School
55
Economists of the twentieth century
54
Rød serie
52
Umeå economic studies
43
Europäische Hochschulschriften / 5
34
Research
34
Lehrbuch
33
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33
Ekonomiska studier
32
ERIM Ph. D. series research in management / Erasmus Institute of Management
31
Lund economic studies
30
PhD series / Department of Economics, University of Copenhagen
29
R & D management
29
Acta Universitatis Oeconomicae Helsingiensis / A
28
ECON PhD dissertations
25
International journal of technology management : IJTM
23
Økonomiske doktoravhandlinger
23
Long range planning : LRP ; international journal of strategic management
20
Research reports
20
TCW Wissenschaft und Praxis
20
DUV / Wirtschaftswissenschaft
19
Journal of business ethics : JOBE
19
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
18
Gabler Research
17
Legends in consumer behavior
17
Berichte aus der Volkswirtschaft
16
Creativity and innovation management
16
Harvard business review : HBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of production economics
16
International journal of production research
16
Monograph series / Univ., Inst. for International Economic Studies
16
Academy of Management journal : AMJ
15
Dissertation.de
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ECONIS (ZBW)
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing
theory
…
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
3
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
4
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
5
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
6
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
7
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
8
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
9
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
10
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
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