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~isPartOf:"Legends in marketing"
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Marketing theory
40
Marketingtheorie
40
Marketing
21
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
11
Consumer behaviour
11
Konsumentenverhalten
11
Relationship marketing
11
Naresh K. Malhotra
10
Scientific method
8
Wissenschaftliche Methode
8
Paul E. Green
7
Economic history
6
International marketing
6
Internationales Marketing
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Scientists
5
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Theory
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Marktforschung
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Retail trade
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Dienstleistungsmarketing
3
Multivariate Analyse
3
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3
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44
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Sheth, Jagdish N.
81
Hunt, Shelby D.
11
Kotler, Philip
11
Kumar, V.
11
Malhotra, Naresh K.
11
Wind, Yoram
11
Grönroos, Christian
9
Krishnan, Balaji C.
9
Monroe, Kent B.
8
Green, Paul E.
7
Zaltman, Gerald
7
Rao, Vithala R.
5
Varadarajan, Rajan
4
Andreasen, Alan R.
2
Arnett, Dennis B.
2
Ferrell, Odies C.
2
Hauser, John R.
2
Howell, Roy D.
2
Jain, Arun K.
2
Morgan, Robert M.
2
Moskowitz, Howard R.
2
Singh, Jagdip
2
Sparks, John R.
2
Uslay, Can
2
Vitell, Scott J.
2
Yadav, Manjit S.
2
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1
Agarwal, James
1
Ambler, Tim
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Ansary, Adel I.
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Arabie, Phipps
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Azab, Carol
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Bagozzi, Richard P.
1
Ballantyne, David
1
Barabba, Vincent P.
1
Barwise, Patrick
1
Bayus, Barry L.
1
Bell, David R.
1
Bello, Daniel C.
1
Blattberg, Robert C.
1
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Legends in marketing
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,837
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,185
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
90
USB Cologne (EcoSocSci)
10
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41
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
42
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
43
Marketing in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
44
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
45
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
46
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
47
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
48
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
Saved in:
49
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
50
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
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