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~isPartOf:"Lehrbuch"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Marketing theory"
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Brand image
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Homburg, Christian
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Lehrbuch
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
85
Journal of retailing and consumer services
47
Journal of marketing management : MM
42
Journal of marketing communications
41
European journal of marketing : EJM
33
Industrial marketing management : the international journal for industrial and high-tech firms
33
SpringerLink / Bücher
33
Journal of marketing
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Journal of the Academy of Marketing Science
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The journal of product & brand management
30
The journal of brand management : an international journal
28
Journal of strategic marketing
26
Asia Pacific journal of marketing and logistics
22
Journal of retailing
20
Business horizons
19
Journal of Islamic marketing : JIMA
19
Psychology & marketing
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Marketing intelligence & planning
18
The journal of consumer marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
The marketing review
16
AMS review : official publication of the Academy of Marketing Science
15
International journal of internet marketing and advertising : IJIMA
15
Springer eBook Collection
14
The journal of business & industrial marketing
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
Journal of marketing research : JMR
13
Faculty & research / Insead : working paper series
12
Gabler Edition Wissenschaft
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of marketing theory and practice
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International marketing review
11
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ECONIS (ZBW)
27
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1
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
2
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2016
-
7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
Saved in:
5
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
6
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2013
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009755052
Saved in:
7
Brand Extension versus Co-Branding : welche Strategie verspricht den größeren Erfolg?
Himme, Alexander
;
Zuhorn, Leonie
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009554424
Saved in:
8
How to attract visitors with strategic, value-based experience design : a review and analysis of customer experience and visitor segmentation research for cultural organisations
Ober-Heilig, ...
;
Bekmeier-Feuerhahn, Sigrid
;
Sikkenga, …
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 301-315
Persistent link: https://www.econbiz.de/10009680804
Saved in:
9
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Saved in:
10
Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008989478
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